40% of marketers struggle with multiple data sources. Connect every signal and discover how search, social, media, and AI work together to tell the complete story.
As AI-powered search, social discovery, and generative answers continue to reshape how people find information, the traditional marketing funnel no longer reflects how buying decisions are made.
In this session, Caitlin Jamali explores the major shifts transforming the customer journey, from Google AI Overviews and AI search tools to the growing influence of social search platforms like TikTok and YouTube.
Dive into the topic of why consumers are no longer following a predictable path to purchase and how discovery is increasingly happening across a network of trusted sources, platforms, and experiences rather than a single linear funnel.
Through practical examples and emerging consumer behaviors, Caitlin outlines what success looks like in this new search landscape.
Learn why visibility, influence, and relevance matter more than traditional rankings, how brands can create content that answers real audience questions, and why trust remains the most important competitive advantage.
Discover how marketers can adapt their strategies to ensure their brands are visible, credible, and useful wherever consumers are searching, researching, and making decisions.
Principal Solution Strategist
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