Live Analysis: The Big Four of Fashion
Every reaction, trending name, and talking point across Fashion Month.
Tracking English-language conversations about New York, London, Milan, and Paris Fashion Week across social media, blogs, forums, and news sites throughout the season.
The total number of mentions about the Big Four Fashion Weeks.
Major fashion weeks
Discover which fashion week has the internet talking most right now.
Which city owns the fashion week conversation right now?
Source: Brandwatch Consumer Research
Mention volume for New York, Paris, Milan, and London Fashion Week across public social media posts, blogs, forums, reviews, and news sites. Data tracks the season from September 10 to October 6, 2026, updating as it progresses.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: big-4-fashion-weeks-categories
JSON data found for endpoint: categories
Emotions
See which cities spark joy, surprise, anger, and more as the season unfolds.
Which fashion week sparks the strongest reactions?
Source: Brandwatch Consumer Research
Chart compares emotions in conversations about the big four fashion weeks across social media, blogs, forums, and news sites. Only emotionally charged mentions are counted. Data tracks the season from September 10 to October 6, 2026, updating as it progresses.
Endpoint: mentions_detailed_emotions
Type: (stacked_bar)
Category Type: big-4-fashion-weeks-categories
JSON data found for endpoint: mentions_detailed_emotions
Fashion week topics
See what people are talking about when it comes to fashion week.
What's trending in fashion week conversations?
Source: Brandwatch Consumer Research
Chart shows the most-mentioned topics in conversations about fashion week, across public social media posts, blogs, forums, reviews, and news sites. Data covers the full Fashion Week season from September 10 to October 6, 2026.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: fashion-week-topics
JSON data found for endpoint: categories
Top emojis
The emojis fashion week fans can’t stop using.
Which emojis show up most?
Source: Brandwatch Consumer Research
Chart shows the most-used emojis in conversations about New York, Paris, Milan, and London Fashion Weeks across public social media posts, blogs, forums, reviews, and news sites. Data covers the full Fashion Week season from September 10 to October 6, 2026, updating throughout.
Endpoint: topics_new
Type: (wordcloud)
Category Type: fashion-week-topics
JSON data found for endpoint: topics_new
Celebrities and labels
Which celebrities and labels are getting the most attention?
Which names are driving the fashion week conversation?
Source: Brandwatch Consumer Research
Chart shows the most-mentioned celebrities, designers, and labels in fashion week conversations across social media, blogs, forums, and news sites. Names reflect how people naturally refer to them online, so the same person or label may appear under multiple terms. Data tracks the season from September 10 to October 6, 2026, updating as it progresses.
Endpoint: topics_new
Type: (barchart)
Orientation: horizontal
Category Type: growing-fashion-weeks
JSON data found for endpoint: topics_new
Top hashtags
The most popular hashtags in fashion week-related conversation.
Which hashtags are trending?
Source: Brandwatch Consumer Research
Chart shows the most popular hashtags in fashion week conversations across public social media posts, blogs, forums, reviews, and news sites. Data covers the full Fashion Week season from September 10 to October 6, 2026, updating as it progresses.
Endpoint: topics_new
Type: (barchart)
Orientation: horizontal
Category Type: fashion-week-global-event-expansion
JSON data found for endpoint: topics_new
Top locations
Where fashion week conversation is happening around the world.
Where in the world is fashion week trending?
Source: Brandwatch Consumer Research
Locations ranked by total mentions of fashion week across public social media posts, blogs, forums, reviews, and news sites. Data covers the full Fashion Week season from September 10 to October 6, 2026, updating as it progresses.
Endpoint: cities
Type: (barchart)
Orientation: horizontal
Category Type: emerging-fashion-weeks
JSON data found for endpoint: cities
Fashion weeks beyond the Big Four
Find out which fashion weeks are growing their global audience and visibility.
Which fashion week conversation is growing?
Source: Brandwatch Consumer Research
Chart shows mention volume for individual fashion weeks outside the big four across public social media posts, blogs, forums, reviews, and news sites. Data covers the full Fashion Week season from September 10 to October 6, 2026, updating as it progresses.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: emerging-fashion-weeks
JSON data found for endpoint: categories
Discover more consumer insights on fashion.
The 2026 Big Four Fashion Weeks, decoded
Brought to you by Brandwatch Consumer Research, this analysis tracks millions of online conversations about New York, Paris, Milan, and London Fashion Week to uncover what’s capturing attention – insights you can use for trend forecasting, competitive intelligence, or brand strategy.
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