Think of Pinterest, and you might think of a fluffy, saccharine world filled with bridezillas frantically designing wedding pinboards – dress designs, elaborate hairstyles, 500 different shades of off-white – and inspirational quotes pinned alongside photos of Ryan Gosling gently cradling a kitten.


That all sounds pretty good to me, but then I am a 27 year old woman falling face-first into the phase of my life when everyone around me is getting married. Plus, Ryan Gosling.

To write off Pinterest as just this is a big mistake. Big. HUGE.

b43823b03fef6b69ef6b72e3bd78ede991456073f1da2bcfb6d5e70ba636d108

Pinterest is big business for marketers. With the average order placed by Pinterest shoppers at $169, nearly $100 more than orders placed from Facebook and Twitter adverts, consumer brands and B2B businesses alike are getting wise and increasing efforts on the network.

Want some hard stats? Course you do.

  • Pinterest users make mad cash, with 28% earning more than $100,000 a year
  • Pinterest drives 7.10% of web traffic that sites receive, more than Reddit or Twitter
  • 69% of online consumers who visit Pinterest have found an item that they’ve then purchased, or intended to

See? Big money.

So companies are (rightly) falling over themselves to get involved, but optimising your Pinterest account can be a dark and mysterious subject that can leave you feeling confused. Pinterest is a different kettle of fish to the likes of Twitter and Facebook when it comes to reporting.

[cta_button title=”Pinterest Guide” text=”GET THE PINTEREST GUIDE” target=”https://www.brandwatch.com/pinterest-analytics-guide/”]

Brandwatch is engineered to be responsive to market changes, and to aid marketers in planning, executing and measuring their activity, whatever that may be.

Our technology gathers data from conversations happening all over the web, including Pinterest and other visual networks like YouTube, Imgur, Instagram and Vimeo, but also from news sites, forums, social media and blogs.

Pinterest-Guide-BlogSecond 

In response to customer desires, in 2013 we developed our Channels feature for Facebook and Twitter, offering the first known example of unified owned and earned media analysis.

We’re always seeking ways to provide our customers with as much value as possible, whether that’s adding Channels for the visual web or simply improving our earned multimedia coverage.

In researching the market for Pinterest tools, both from our own marketing team’s perspective and from a product roadmap standpoint, we discovered the Pinterest analytics space is largely uncharted.

So, because we love research and data, we decided to put together a handy guide to help businesses select the right Pinterest analytics tool, spending hours poring over metrics and criteria so you don’t have to. We’ve created a guide that presents the information you need as clearly as possible, allowing you to determine which platform is right for you.

And it’s totally free. You can get it by clicking that button just below. It’s that easy.

[cta_button title=”Pinterest Guide” text=”THE GUIDE” target=”https://www.brandwatch.com/pinterest-analytics-guide/”]

Now you know.