Social Media Market Research: How to Use Social Media Effectively for Market Research in 2025
By BrandwatchApr 2
Join us on April 16th to deepen your expertise and grow a successful social media strategy this spring!
Published December 15th 2023
Brand health measures how effective your brand is at helping you achieve your objectives. We explain how to measure and track it effectively.
Going beyond basic metrics, blending datasets, setting up alert systems, and more
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.