[New Report] Digital Marketing Trends 2026

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Sandra Busch

Director of Editorial & Content
Sandra Busch is a Content Director with 9+ years in B2B tech and SaaS. She leads the editorial team at Brandwatch, turning complex data into clear, useful stories that drive real business impact. She works across content strategy, SEO, and brand voice – building programs that both rank and resonate. Sandra believes numbers need translating, experimentation beats perfection, and AI supports great writers but doesn’t replace them. Connect with her on LinkedIn.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Continue to brandwatch.com
Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

Continue to brandwatch.com