[New Report] The Marketer of 2026

Based on 1,000+ marketers and 750k conversations, here are the skills, tools, and strategies shaping marketing in 2026.

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The Author
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Emily Smith

Content Marketing Manager Brandwatch
Emily turns online conversation data into stories that actually matter for marketers. With experience across content strategy and research-led storytelling, she creates thought leadership content that explore how marketing is evolving – and what teams need to do next to stay ahead.

Articles by Emily Smith

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Continue to brandwatch.com
Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

Continue to brandwatch.com