Brandwatch Blog Articles by Hannah Tregear

Hannah Tregear

@hannieteee

Hannah is our Customer Marketing Manager. She is focused on sharing our customers success stories and her love of David Beckham or cats, or both.

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Hannah Tregear

@hannieteee

Hannah is our Customer Marketing Manager. She is focused on sharing our customers success stories and her love of David Beckham or cats, or both.

67

Interview: Talking CMI with the Director of Analytics and Advisory at Deep Focus

Deep Focus is a digitally led global creative agency founded in 2002 by Ian Schafer. Part of Engine Group, the agency is headquartered in New York City with offices in Los Angeles, San Francisco, London, Shanghai and Hong Kong. Deep Focus proudly builds culturally connected brands, some clients include Frito-Lay, Nestlé, Purina, Alibaba, Microsoft, Samsung and […] Read more

Interview By Hannah Tregear on October 31st 2016

Interview: Sven Bergvall on Perception, Insights and Analysis at Ericsson

Over the past 140 years, Ericsson has been at the forefront of communications technology. Over 40% of the world’s mobile traffic is carried over Ericsson’s networks. They have customers in over 180 countries and industry solutions ranging from Cloud services, Mobile Broadband, Network Design and Optimization. Ericsson has one of the industry’s strongest patent portfolios […] Read more

Interview By Hannah Tregear on October 24th 2016

Case Study: How Jack in the Box Identify Influencers in a Fiercely Competitive Market

Jack in the Box Inc, based in San Diego, is a quick-serve restaurant company that operates one of the largest hamburger chains in the USA. It boasts more than 2,200 Jack in the Box restaurants across 21 states and in Guam. Read more

Case Study By Hannah Tregear on October 6th 2016

Cathay Pacific Case Study: Using Social Data to Inform a Global Business

Founded in 1946, Cathay Pacific is the flag carrier for Hong Kong. 70 years later the “World’s Best Airline” according to Skytrax World Airline Awards travels to 173 destinations worldwide and transports approximately one million passengers each month. As the world’s top airline expectations and perception of the company are high. Customer service is a […] Read more

Case Study By Hannah Tregear on September 1st 2016

Interview: How Toys “R” Us Uses Social Data to Unearth Powerful Consumer Insights

Toys “R” Us is the world’s leading specialty toy and baby products retailer, with stores in 37 countries and an annual workforce of approximately 62,000 employees worldwide. Read more

Interview By Hannah Tregear on August 2nd 2016

Case Study: Publicis Groupe Uses Social Data to Inform Campaign Strategy

Founded in Paris in 1926, Publicis Groupe is the second largest communication group in the world, according to the latest RECMA report. Leo Burnett, Saatchi & Saatchi, Digitas and Starcom are among the French group’s 1,349 agencies. Read more

Case Study By Hannah Tregear on June 29th 2016

Interview: Hill+Knowlton on the Future of Influencer Marketing

Last week at the Cannes Lions festival Hill+Knowlton, a public relations and integrated communications consultancy, unveiled its new influencer mapping dashboard, Sherlock+. Read more

Interview By Hannah Tregear on June 27th 2016

Interview: The Democratization of Innovation at We Are Social

We Are Social is a global agency, made up of more than 550 people in 11 offices around the world, from Milan to Munich and Sydney to San Francisco. Read more

Interview By Hannah Tregear on June 13th 2016

Case Study: How The Guardian Uses Social Data at Its Core

The Guardian News & Media (GNM) is one of the largest English-speaking newspaper websites in the world, with over 130 million unique visitors every month. Read more

Case Study By Hannah Tregear on May 10th 2016

Interview: In Conversation on Brand Management at The Financial Times

In the latest in our series of blog interviews with leading businesses, we were delighted to talk to Rebecca Watts, head of brand and employee communications at the Financial Times (FT). Read more

Interview By Hannah Tregear on May 3rd 2016