Will Data Privacy Concerns Burst Social’s Bubble?
Fears and revelations are rife around how governments have been allegedly harvesting personal information, with Edward Snowden the issue’s undoubted pin-up. As controversy rumbles on, one question that springs to mind is, “Have these stories impacted people’s use of social channels, and the data they share”? Read more
10 Reasons Why GIFs Are a Gift for Brands in Social
Born in the ’80s, going through a distinctly unfashionable teenage phase around the late ’90s and now bang on trend – the GIF has finally grown up. Read more
How to Embed Social as a Culture in your Organisation
The idea of a ‘social company’ has a variety of different meanings. For some, it means the sort of office where Friday drinks are mandatory – but when we’re talking about social media, it can mean anything from being allowed to access Facebook at your desk to a company that is founded on social values […] Read more
The Future of Niche Communities in Social
From the first newsgroups and mailing lists, the online space has always been a mecca for special interest groups and communities to flourish. But as the marketplace of platforms that provide the means for people to connect and share – or ‘social media’ – becomes dominated and consolidated by a few larger players, it’s worth […] Read more
Vine: Six Months On, It’s Taking Root
It’s now over six months since Twitter launched its six-second looping video service, Vine, to the public. Just like at the launch of Twitter, at first, there was confusion about why you’d want to restrict yourself to such a short format (remember the confusion over 140 characters?). Read more
How Can You Predict What Content Will be Successful?
The idea of ‘content’ as the heart of a social media community is an idea that has really taken root in recent months. But understanding how to use content – essentially articles, images, ideas and more – to raise awareness of your brand most effectively is of huge importance. Read more
How Can You Align Social Media Marketing on a Global Basis?
There’s a definite shift going on in social media at the moment. It comes in the form of a major move from seeing social media as something ‘ad hoc’ and tactical to seeing it as something that needs a framework, a strategy and an overall plan in order to actually deliver on its promises. Read more
Why Tying Up Data Will be the Next Social Revolution
There’s a lot of talk about data around at the moment – and much of it misunderstood. Big data, customer data, CRM data – suddenly, everyone is interested in something that savvy marketers have known for years is the key to great marketing. Read more
Joined Up Business Thinking in Social Media: Measuring Success
How important is social media to your business? It might sound too simple a question, but sometimes it’s good to step back and consider it. Read more
The Power of Pictures in Social Media Marketing
The endlessly analysed and much-admired Red Bull Stratos campaign in late 2012, ultimately, centered on one, gut-churning and captivating image. Read more