Brandwatch Blog Articles by Steve Richards

Steve Richards

@chips11

Steve Richards is MD of social media agency Yomego, who work with brands such as Tesco, British Airways and Morrison Bowmore Distillers to devise social media strategies to harness the full potential of social spaces. A digital marketing expert with over 15 years experience agency-side, Steve specialises in helping brands to explore the potential of new channels, driving consumer interaction and exploiting new revenue streams.

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Steve Richards

@chips11

Steve Richards is MD of social media agency Yomego, who work with brands such as Tesco, British Airways and Morrison Bowmore Distillers to devise social media strategies to harness the full potential of social spaces. A digital marketing expert with over 15 years experience agency-side, Steve specialises in helping brands to explore the potential of new channels, driving consumer interaction and exploiting new revenue streams.

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Will Data Privacy Concerns Burst Social’s Bubble?

Fears and revelations are rife around how governments have been allegedly harvesting personal information, with Edward Snowden the issue’s undoubted pin-up. As controversy rumbles on, one question that springs to mind is, “Have these stories impacted people’s use of social channels, and the data they share”? Read more

Politics By Steve Richards on January 22nd 2014

10 Reasons Why GIFs Are a Gift for Brands in Social

Born in the ’80s, going through a distinctly unfashionable teenage phase around the late ’90s and now bang on trend – the GIF has finally grown up. Read more

Marketing By Steve Richards on November 19th 2013

How to Embed Social as a Culture in your Organisation

The idea of a ‘social company’ has a variety of different meanings. For some, it means the sort of office where Friday drinks are mandatory – but when we’re talking about social media, it can mean anything from being allowed to access Facebook at your desk to a company that is founded on social values […] Read more

Marketing By Steve Richards on September 4th 2013

The Future of Niche Communities in Social

From the first newsgroups and mailing lists, the online space has always been a mecca for special interest groups and communities to flourish. But as the marketplace of platforms that provide the means for people to connect and share – or ‘social media’ – becomes dominated and consolidated by a few larger players, it’s worth […] Read more

Marketing By Steve Richards on July 29th 2013

Vine: Six Months On, It’s Taking Root

It’s now over six months since Twitter launched its six-second looping video service, Vine, to the public. Just like at the launch of Twitter, at first, there was confusion about why you’d want to restrict yourself to such a short format (remember the confusion over 140 characters?). Read more

Marketing By Steve Richards on July 9th 2013

How Can You Predict What Content Will be Successful?

The idea of ‘content’ as the heart of a social media community is an idea that has really taken root in recent months. But understanding how to use content – essentially articles, images, ideas and more – to raise awareness of your brand most effectively is of huge importance.  Read more

Marketing By Steve Richards on June 3rd 2013

How Can You Align Social Media Marketing on a Global Basis?

There’s a definite shift going on in social media at the moment. It comes in the form of a major move from seeing social media as something ‘ad hoc’ and tactical to seeing it as something that needs a framework, a strategy and an overall plan in order to actually deliver on its promises. Read more

Marketing By Steve Richards on May 9th 2013

Why Tying Up Data Will be the Next Social Revolution

There’s a lot of talk about data around at the moment – and much of it misunderstood. Big data, customer data, CRM data – suddenly, everyone is interested in something that savvy marketers have known for years is the key to great marketing. Read more

Marketing By Steve Richards on April 9th 2013

Joined Up Business Thinking in Social Media: Measuring Success

How important is social media to your business? It might sound too simple a question, but sometimes it’s good to step back and consider it. Read more

Research By Steve Richards on March 7th 2013

The Power of Pictures in Social Media Marketing

The endlessly analysed and much-admired Red Bull Stratos campaign in late 2012, ultimately, centered on one, gut-churning and captivating image. Read more

Marketing By Steve Richards on January 31st 2013