5 Reasons Why Brands Love Instagram Stories
By Letizia ZappaMay 16
All you need to create a winning social media strategy for your brand.
Published March 15th 2022
A social media scheduling tool might be just the thing that’s keeping social media managers sane these days.
Just imagine a scenario where you’re juggling between multiple pages and accounts from one social platform to another, copy-pasting stuff from a spreadsheet, double-checking the content, and finally getting the content approved by your boss.
Thankfully, it’s not that big of a hassle anymore. A social media scheduling tool is part of every marketer’s arsenal in today's world. It’s used to:
Here are 10 top social media scheduling tools to boost your social efforts this year.
Our social media scheduling tool allows you to easily schedule, edit, preview, and publish all your social media posts and campaigns from one calendar.
"The Publish tool has enabled us to do this with an easy view of all content published and scheduled across all our channels”. Katie C., International Social Media Manager, Momondo.
For starters, you don’t have to worry about getting your team into a big conference room to make sure you’re on top of your scheduling activities. Using Brandwatch’s approval flows, you can align everyone on your team, collaborate on cross-channel campaigns, and ensure quality and on-brand content.
In addition to that, you can assign user roles to team members to ensure your quality content is scheduled as planned share tasks and notes with team members.
Brandwatch’s social advertising capabilities allow you to create, publish, and promote your Facebook and Instagram ads, including carousel ads, entirely within the suite. This way, you get to save time, optimize your ad spend, and find your best-performing content pieces.
It’s important to make sure your social posts show consistent branding. Here’s where our Content Pool feature comes in.
Our Content Pool stores published content and stock items that can be accessed by your entire organization across all markets and teams.
You can share your most engaging content through the Content Pool, be it text, images, or video, and publish it directly to other local markets or create and save content as stock for later use.
From small businesses to big corporations and agencies, Brandwatch customers rave about our ability to easily plan, publish, and keep track of social media activities.
“Brandwatch makes Social Media Management… Manageable! From the product to the customer service – they have been amazing!” – Jerri H.Digital, Marketing Strategy, HarperCollins.”
CoSchedule’s all in one actionable marketing calendar is your secret weapon to finally see, schedule, and share your marketing efforts, all in a single calendar.
As social media marketers, you know that things will never be constant. There’s always room for a new event, a last-minute tweet to send out, or even a major announcement to make on social. During these times, you need to stay flexible when plans change.
That’s where CoSchedule comes in.
CoSchedule allows you to reschedule your content in an instant. Drag and drop your content across the calendar, and voila, you’re done!
CoSchedule allows you to see everything you’re working on and show your boss what you’ve accomplished in one read-only view to share your progress with higher-ups.
Oh, and for those who also want to stay organized with your blog posts, CoSchedule has an exclusive blog calendar to schedule and publish all your content on one platform.
More often than not, social media strategies rely upon your content getting published at just the right time. Agorapulse’s host of publishing options makes it easy for you to publish content for maximum ROI at just the right times.
The tool has a ‘schedule again’ feature that allows you to schedule content that needs to go out in the future at a specific time. You even get the option to designate a frequency and interval that you want your content to be published, and that scheduled item will be repeated as you wish.
If you, like me, get a kick out of categorizing your social media calendar, wait till you try out Agorapulse’s feature that allows you to categorize and store unlimited queued posts tied to particular themes. This means that you can bid farewell to the task of manually reposting content for your social profiles.
Another functionality from Agorapulse is a shared content calendar that allows you to collaborate on social content with your clients. Clients can now easily review, accept, reject, and give feedback on your scheduled content.
Buffer offers all the basic requirements a brand needs to manage their social accounts and work together with their team to create high-quality and on-brand content.
The platform’s Publish feature makes scheduling social posts a breeze! You can schedule your posts and track their performance within the platform to fine-tune your social strategy. Buffer’s built-in channel analytics is a bonus for brands to keep track of their content performance.
For brands heavy on Instagram marketing, you’d be interested to know that Buffer allows you to visually plan and set reminders for your Stories on the web or mobile. You will receive a mobile notification when it’s time to share.
A common thread that ties all social media scheduling tools together is saving time and making publishing hassle-free with an organized social media calendar.
Sendible simplifies your social media publishing processes by tailoring content for every platform and saving time crafting clients' posts.
Sendible gives you a visual overview of your social media activity, past and present, with a calendar view. This way, you can easily rearrange posts by simply dragging and dropping in the monthly view.
Scrambling for fresh content ideas to share on social can get time-consuming. That’s where Sendible’s content suggestions feature comes in.
This feature allows you to share fresh and engaging content with your clients by simply choosing topics they care about. Once you do that, Sendible will then make suggestions on what content is most likely to generate higher follower engagement.
Finding royalty-free stock images is a huge time-sink. But with Sendible, you can source royalty-free images to share on your client’s social channels via Google Image and Flickr search.
If you’re looking for a tool that solely focuses on scheduling tweets, then Tweetdeck is your ideal tool. By integrating your Twitter account to Tweetdeck, you can manage multiple accounts to schedule tweets for each of them in advance.
This might sound like a simple tool with only a few scheduling features. Nevertheless, it’s a free upgrade to your Twitter account that comes with a comprehensive Twitter dashboard. In addition to notifications, mentions, and other activities, you also get a complete overview of your live feed all in one place.
While Later supports scheduling features to Instagram, Facebook, Twitter, & Pinterest, many of their features are Instagram-focused as opposed to the other networks.
The tool comes with its Instagram Planner that allows you to create an aesthetic Instagram feed your followers will love! All you have to do is add your photos to the Visual Instagram Planner, drag and drop to see how they’ll look in your feed, and save them to schedule.
You can also preview your feed to see what it will look like with your scheduled posts and easily rearrange or swap out photos to find the perfect balance.
You can also schedule your Instagram Stories, visually plan and storyboard them, edit to match your style, and resize to perfectly fit the Stories format—all from your desktop.
We all know how important it is to align everyone on your team to get things done, that’s why Planoly has a web dashboard that helps you create a better workflow by sharing Instagram content drafts with team members using “Plan Reports.”
You have features that allow you to schedule content and draft captions to post directly on Instagram, plan and arrange the look of your feed with drag and drop features and manage and reply to your comments in one place.
Planoly also has an Instagram planner that allows you to draft, plan, schedule, and publish content, analyze your business profile data, auto post to Instagram, and share to Facebook.
Oh, and did I mention that they got a Stories planner too?
The Stories Planner has this super beneficial function that allows you to upload multiple stories at the same time.
Next, we got Planable, a tool that emphasizes teamwork and collaboration.
You know the kind of chaos that ensues when your team members aren’t working in sync, don’t you?
To save you the last-minute panic attacks, Planable allows you to give different permission levels to your collaborators and preview posts exactly as they’ll look live, among other things.
A notable feature of Planable is its commenting and approval system for posts that are scheduled to go out. This function allows collaborators to comment on their works, share feedback, fine-tune the content, and get it approved before it goes live.
All in all, Planable’s got a sleek calendar view that helps you visualize your week or month at a glance. Plus, you also get the option to create templates instead of manually scheduling posts.
With Loomly, you get automated publishing for a lot of social networks. All you have to do is sit back while Loomly does the work for you.
When you’re out of creative juice, Loomly gives you the inspiration you need to create content based on trending topics, events, and social media best practices.
Loomly also helps you store, organize, and use your photos, videos, notes, links, and post templates in a central, intuitive Library.
It’s no doubt that social media scheduling tools have more to offer than native tools, especially for brands that manage multiple social accounts.
The ten tools we’ve mentioned in this article offer various features to help you perform better and achieve your social goals. Based on your needs and what fits your budget best, this article should help you decide which one of these tools will boost your performance on social.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.