[Case Study] L’Oréal

Learn how L’Oréal improved their market share by equipping themselves
with deep consumer insights from Brandwatch Consumer Research

Read the Case Study

Published April 26th 2017

News: Brandwatch and Twitter Expand Strategic Partnership

Today, Brandwatch can announce a new, significantly enhanced partnership with Twitter. Read on for Brandwatch CEO Giles Palmer's comments, and more details.

The largest searchable archive of human thought.

Sounds good, right?

That’s Twitter.

Its data is completely unprecedented, representing the largest public source of social data and it’s fully searchable and indexed.

Today, Brandwatch can announce a new, significantly enhanced partnership with Twitter.

As part of this new relationship, Brandwatch is working very closely with the Twitter team to identify new and exclusive ways that Twitter data can help Brandwatch customers.

It’s too early to reveal everything, but here are just a few of the exciting things we can share:

  • Brandwatch now has the most complete access to Twitter data streams
  • Brandwatch now has access to every existing and future data product from Twitter
  • Starting immediately, Brandwatch and Twitter are collaborating to bring new and unique co-developed solutions to market.

As a Twitter Official Partner, Brandwatch is part of a handful of elite companies who have been recognized by Twitter because of their exceptional products and proven success on the platform. Inclusion in the program is the result of a long-standing partnership with Twitter, developed over multiple years of collaboration.

“Brandwatch’s ability to quickly spot global trends, easily identify audience insights, and preemptively track Twitter for crises makes it an invaluable solution for brands today.”

We’re proud to strengthen our partnership with Brandwatch, bringing Twitter’s best data platform into Brandwatch’s suite of analytics to solve real business challenges.”

Anthony Noto, COO/CFO Twitter.


Together we’ve helped over 1,300 brands and agencies gain access to key business and consumer insights.

We’re excited to work closely with Twitter to develop new and exclusive solutions for our customers.

These solutions won’t just unlock more value from Twitter’s data, they will provide Brandwatch customers with industry-leading technology to elevate their social intelligence.

We’ll be joined by Twitter at our Now You Know conference in Denver on May 8th and 9th. Come along to hear more about this fantastic new partnership.

Not a customer? Schedule a demo and we can show you how Brandwatch can help your business get the most valuable insights from social data.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.