Brandwatch Blog Articles by Giles Palmer

Giles Palmer

@joodoo9

Giles is the CEO and founder of Brandwatch. He is a regular speaker at leading conferences and also serves on the Industrial Advisory Board for Sussex University, as well as the Social Media Committee for the Chartered Institute of Public Relations.

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Giles Palmer

@joodoo9

Giles is the CEO and founder of Brandwatch. He is a regular speaker at leading conferences and also serves on the Industrial Advisory Board for Sussex University, as well as the Social Media Committee for the Chartered Institute of Public Relations.

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We’ve Got Some Big News: BuzzSumo is Joining the Brandwatch Family

One of the trends of the last few years has been the growth of content marketing as a core discipline in the marketing organisation. This has been driven in part by how much we use social networks to share stories with our friends and followers. We’ve been tracking this trend and looking at the products […] Read more

Announcement By Giles Palmer on October 10th 2017

News: Brandwatch and Twitter Expand Strategic Partnership

The largest searchable archive of human thought. Sounds good, right? That’s Twitter. Its data is completely unprecedented, representing the largest public source of social data and it’s fully searchable and indexed. Today, Brandwatch can announce a new, significantly enhanced partnership with Twitter. As part of this new relationship, Brandwatch is working very closely with the […] Read more

Announcement By Giles Palmer on April 26th 2017

News: Introducing The Vizia 2 Platform

Today I am pleased to announce the launch of the Vizia 2 platform. Over the course of 16 months, we’ve been hard at work taking what many of you know as Vizia – a social media command center that was, and still is, the best in the market, with the most gorgeous design and richest […] Read more

Announcement By Giles Palmer on March 1st 2017

More Global: Brandwatch Cited as a Leader by Independent Research Firm

If you’re a regular reader of this blog, or indeed are a Brandwatch client or friend, you’ll know that customers are our top priority – we want to allow you to unlock the value of social, every day. Read more

Announcement By Giles Palmer on March 3rd 2016

Announcement: New $33m Funding for Global Expansion, Deeper Tech, & Partnerships

Eighteen months ago, seven years into the Brandwatch story, we told you we had raised $22m to help us build the company. Read more

Announcement By Giles Palmer on October 29th 2015

Commentary: Technology, Social Intelligence, and the Need to Evolve

Social media is big. It’s only getting bigger, and it’s changing the world – but it can also be messy and bring its own problems, especially for businesses. Read more

Commentary By Giles Palmer on August 4th 2015

For Customers: We Will Not Be Losing Twitter Data

The tech press has been alight with the recent news that Twitter is terminating its contracts with third party data providers – most notably our friends at Datasift and NTT – in favor of building direct relationships with the companies and brands that use Twitter data. Read more

Announcement By Giles Palmer on April 14th 2015

Brandwatch News: PeerIndex is Joining Brandwatch

We just announced the exciting news that Brandwatch has acquired PeerIndex. You can read my thoughts about it here. And now, here’s what the CEO and founder of PeerIndex, Azeem Azhar, has to say. Read more

Announcement By Giles Palmer on December 17th 2014

Some Exciting News: Brandwatch Acquires PeerIndex

Hey everybody, I want to share some really exciting news with you. Brandwatch has acquired PeerIndex to bring its smart people and deep audience insights technology into the Brandwatch portfolio. Let me tell you why. Read more

Announcement By Giles Palmer on December 17th 2014

We’re Investing Big in Brandwatch, with $22m in New Funding

Today, we’re announcing a new round of funding. It’s definitely a big moment. Seven years ago we launched Brandwatch and since then, we’ve been pouring our hearts and heads into building a business that we’re proud to put our names and careers against. Read more

Announcement By Giles Palmer on May 22nd 2014