Brandwatch Blog Articles by Giles Palmer

Giles Palmer

@joodoo9

Giles is the CEO and founder of Brandwatch. He is a regular speaker at leading conferences and also serves on the Industrial Advisory Board for Sussex University, as well as the Social Media Committee for the Chartered Institute of Public Relations.

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Giles Palmer

@joodoo9

Giles is the CEO and founder of Brandwatch. He is a regular speaker at leading conferences and also serves on the Industrial Advisory Board for Sussex University, as well as the Social Media Committee for the Chartered Institute of Public Relations.

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Decency, Mutual Respect, Hard Work & Creativity: Remembering Joe

Before Brandwatch was born, a few of us were working together in a technical agency called Runtime Collective. We were young, we had dreams and the spirit that was forged in those early days remains as the core of the Brandwatch culture today. Read more

Community By Giles Palmer on October 28th 2013

Brandwatch Enters the US Market

We launched in the UK in August 2007, but even at that early stage, always had intentions of branching out to the US. So, with the rapid growth we’ve achieved over the past Read more

Marketing By Giles Palmer on October 11th 2011

Social media monitoring – it’s acquisition land

I wrote most of this last year – in fact I wrote it in July last year. For some reason that I can’t remember, I decided not to publish, but given the acquisition of Radian6 last week it still seems relevant, so here goes… Read more

Community By Giles Palmer on April 3rd 2011

Durrants invests in Brandwatch

Durrants, the UK’s leading media intelligence business, has taken a stake in Brighton-based social media monitoring company Brandwatch after being “blown away” by the company during a trial to find a social media monitoring partner. Read more

Announcement By Giles Palmer on November 22nd 2010

Product update: 1 October 2010

Tonight’s update of Brandwatch has three main elements: Read more

Product By Giles Palmer on October 1st 2010

Brandwatch Really Is The Most Real-time!

It’s scary when an independent organisation does a road test with your product and the 6 other best ones on the market. But that’s exactly what Fresh Networks are doing. Read more

Community By Giles Palmer on April 22nd 2010

Welcome to Seth and Bryan

We’re adding to our team here at Brandwatch and the latest two additions are worth shouting about. Bryan Tookey joins as our new COO from ask.com where he was European Operations Director. His appointment made it on to Techcrunch, so it’s clearly a big deal in the industry. Read more

Community By Giles Palmer on April 21st 2010

The Anatomy Of Social Media Around A Conference

Last week I went to the i-com conference in Estoril. It was an interesting event and a big thanks goes out to Andreas Cohen for organising it. Read more

Community By Giles Palmer on March 16th 2010

The Sentiment Of The Web

We’re twice as likely to say something positive as negative on the public internet. I find that rather life-affirming! Read more

Community By Giles Palmer on March 10th 2010

The King Of The Niches

Back in the day when the web was in its primeval soup phase – 1999 – I went to some of the First Tuesday events. First Tuesday was and to my surprise still is a networking club for entrepreneurs, financiers and suppliers like Lawyers and Accountants to meet and, well, network. Read more

Community By Giles Palmer on January 20th 2010