Which Brand Won Veganuary? Consumers Give Their Verdict
By Leia ReidJan 24
Published November 4th 2016
Starbucks green cups have stirred reactions that span the breadth of the human spectrum of emotion.
Reminiscent of last year’s red cup drama, in which Starbucks were subject to all sorts of abuse for putting hot drinks in plain red cups, the coffee giant has again caused controversy.
Here’s what happened.
This week Starbucks revealed a new limited edition paper cup.
Friends, baristas, and customers drawn in one continuous line—reminding us we're all connected. 💚 pic.twitter.com/qspqJc8KWB
— Starbucks Coffee (@Starbucks) November 1, 2016
When Starbucks brings anything out there’s usually a huge reaction, but cups are a bit of a touchy subject.
Coffee cups are an important part of the festive season, marking the transition between the rest of the boring year and collective holiday jolliness.
But many people are sensitive about how the holidays are presented on the cups.
The anger was palpable on Twitter. The lack of Jesus on the cups and references to the previous years’ red cups were among the top used terms in the conversation (though many, of course, were sarcastic).
That said, a lot of people really like the cups.
— David Horwitz (@S_V_David) November 9, 2015
The green cups were a little confusing though. Many people understood them to be this year’s holiday cups.
"THESE GREEN STARBUCKS CUPS ARE SINGLEHANDEDLY DESTROYING CHRISTMAS" pic.twitter.com/OtSXjjyqs5
— 🎃👻BOOrek GHOULts🎃👻 (@DerekFults) November 2, 2016
In fact, they’re not holiday cups. They’re unity cups. Duh.
In the run up to the election the cups are all about bringing people together at a divisive time.
That wasn’t cool for many people. Christmas confusion aside, many took Starbucks’ messages to be too in-line with Clinton’s campaign rhetoric.
stop pushing your liberal bullshit and sell coffee. Lifelong customer becoming disgusted with the forced agenda. #HolidayCupsNow
— Archie Bunker (@ArchieBunker19) November 1, 2016
If you want to read a full-on theory about how Starbucks has plastered their cups in Clinton propaganda you can a find one here (though we’d recommend you surpass the coffee and enjoy it with an alcoholic beverage).
I really don't care what color my Starbucks cup is but why are the drawings of the people so damn creepy? pic.twitter.com/k8zS9H6sOc
— Dominic DeAngelis (@DOMtheB0MB) November 3, 2016
After a week of madness, Starbucks hadn’t had enough.
No peeking! 🙈
— Starbucks Coffee (@Starbucks) November 4, 2016
It announced on Friday that the red cups that caused Donald Trump to say “Maybe we should boycott Starbucks?” just under a year ago, are returning.
Trump continued: “If I become president, we’re all going to be saying Merry Christmas again, that I can tell you. That I can tell you.”
Next week we’ll find out.
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