LIVE Webinar: Discover the future of market research - December 11, 9AM EST | 2PM GMT

In an industry-first, ask up to two billion people a question and see the results in real-time.

Instant Registration

LIVE Webinar: Discover the future of market research - December 11, 9AM EST | 2PM GMT

In an industry-first, ask up to two billion people a question and see the results in real-time.

Instant Registration
Online Trends

Published November 4th 2016

Data Charts Social Media’s Crazy Reaction to Starbucks Green Cups

The Brandwatch React team dives into the data on a week of green cups, red cups, holiday anger and "Clinton progaganda". Enjoy

Starbucks green cups have stirred reactions that span the breadth of the human spectrum of emotion.

Reminiscent of last year’s red cup drama, in which Starbucks were subject to all sorts of abuse for putting hot drinks in plain red cups, the coffee giant has again caused controversy.

Here’s what happened.

Going green

This week Starbucks revealed a new limited edition paper cup.

When Starbucks brings anything out there’s usually a huge reaction, but cups are a bit of a touchy subject.starbucks-cups-2

Coffee cups are an important part of the festive season, marking the transition between the rest of the boring year and collective holiday jolliness.

They are also the sacred vessels that carry such beverages as the Pumpkin Spice Latte or other festive delights.

But many people are sensitive about how the holidays are presented on the cups.

Seeing red over Starbucks green cups

The anger was palpable on Twitter. The lack of Jesus on the cups and references to the previous years’ red cups were among the top used terms in the conversation (though many, of course, were sarcastic).

starbucks-cups

That said, a lot of people really like the cups.

The latte thickens

The green cups were a little confusing though. Many people understood them to be this year’s holiday cups.

In fact, they’re not holiday cups. They’re unity cups. Duh.

In the run up to the election the cups are all about bringing people together at a divisive time.

That wasn’t cool for many people. Christmas confusion aside, many took Starbucks’ messages to be too in-line with Clinton’s campaign rhetoric.

If you want to read a full-on theory about how Starbucks has plastered their cups in Clinton propaganda you can a find one here (though we’d recommend you surpass the coffee and enjoy it with an alcoholic beverage).

Let’s just take a minute to address the real problem

Then Friday happened

After a week of madness, Starbucks hadn’t had enough.

It announced on Friday that the red cups that caused Donald Trump to say “Maybe we should boycott Starbucks?” just under a year ago, are returning.

Trump continued: “If I become president, we’re all going to be saying Merry Christmas again, that I can tell you. That I can tell you.”

Next week we’ll find out.

Are you a journalist looking to cover our data? We have plenty more. Email us react@brandwatch.com for more information

Share this post
Categories
Trending
Search the blog
React Newsletter

Sign-up to receive the latest insights into online trends.

Sign up

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.