[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Published February 3rd 2015

Super Bowl Commercials: Which Brands Got Bang For Their Buck?

A 30-second ad during this year's Super Bowl costs a cool $4.5 million. We analyze which brand got the best ROI according to social.

Budweiser went for an attack of cute with the return of a much-loved puppy, whilst Coca-Cola stood out with their anti-bullying message.

Many brands advertising during the Super Bowl strayed from their normal approach of generating laughs and instead attempted to stir emotions. But who came out on top during the annual high-stakes battle of the Super Bowl commercials, and more importantly, which brand got value for money?

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