Robotics Influencers: 10 Cool Voices You Should Follow

The other night I watched a TV show in which a robot sorted out an argument between friends by giving one of them an on-the-spot lie detector test and saying it believed they hadn’t slept with the other person’s boyfriend. The friendship was saved. If this is the future, I want to know what else […] Read more

Influencers By Gemma Joyce on December 14th 2017

The Most Influential Men and Women on Twitter 2017

Heroes don’t always wear capes just like influencers aren’t always heads of state (although sometimes they are). This time last year the Brandwatch React team named the most influential men and women on Twitter. And now, as 2017 begins to slow down, we’re going to do it all over again! Methodology Brandwatch uses a vast […] Read more

Influencers By Gemma Joyce on November 13th 2017

Twitter’s 10 Most Influential Lifestyle Bloggers in the US

We’re often asked whether Brandwatch can help identify influencers, with “influential lifestyle bloggers” one of the most sought-after groups. The answer, of course, is yes. We’ll show you just how to do it in this blog post. But when I was first told about this being a popular topic of inquiry I was surprised – […] Read more

Influencers By Gemma Joyce on October 19th 2017

Top Ten Most Influential Make-up Artists on Twitter

As we all know now, the internet has opened up professions previously difficult to get into. YouTube, Instagram, and Twitter all offer platforms for musicians, artists, and models to get noticed, build up a fanbase, and make some money. All without the backing of a label or a studio. MUAs, or makeup artists, have been […] Read more

Influencers By Joshua Boyd on October 6th 2017

The Top Ten Most Influential MPs on Twitter

Being a Member of Parliament is no easy job. Tough decisions, long hours, and millions of constituents. While the cheap drinks in the Strangers bar might lessen the blow a bit, no one could argue being an MP is a breeze. For many MPs, Twitter acts like a constituency office where people can voice concerns […] Read more

Influencers By Joshua Boyd on September 21st 2017

The Top 10 Most Influential Food Bloggers on Twitter

Running a food blog might sound like a nice idea, but creating a successful one takes hard work, dedication, personality and excellent presentation. That’s why while thousands of food blogs exist, only a few of the most influential food bloggers gain large followings, brand partnerships and a decent income. In this blog post, we’ll introduce […] Read more

Influencers By Gemma Joyce on September 15th 2017

Food Influencers: The Biggest Food Trends of 2017

Food has always been a social thing that brings people together, but with the advent of the internet and, more specifically, online food influencers, the ways in which we experience food and all its possibilities have changed. Breaking bread with a new world of food influencers Gone are the days of scribbling down recipes as they’re […] Read more

Influencers By Gemma Joyce on September 7th 2017

Influencer Marketing: Five Essential Rules to Live By

Brandnew.io surveyed its network to find how brands can better work with influencers. We’ve distilled the findings to five essential rules that will help improve your influencer marketing. Rule 1: Collaborate Marketers naturally want to control the message. While having a clear set of guidelines for posting is important, don’t limit your influencers to copy […] Read more

5 Ways to Navigate Social Media Influencer Marketing

Social media influence marketing is one of the hot topics in marketing right now. Campaigns are scrutinized, and questions are being asked about whether it’s worth the investment. It was definitely one of the big themes at the Festival of Marketing this year. I presented workshops over the two days, exploring the role of social media influencer marketing within digital […] Read more

From Arianna Huffington to Tim Cook: The Most Influential CEOs on Twitter

Technically, anyone can be a CEO. But not everyone can be the most influential CEO on Twitter. Read more

Influencers By Gemma Joyce on November 17th 2016

React: The Most Influential Men and Women on Twitter 2016

All Twitter accounts are created equal, but not all Twitter accounts are run by Katy Perry. Read more

Influencers By Gemma Joyce on November 10th 2016

Social Data Reveals the Trends Influential Food Bloggers Are Tweeting About Most 2016

Food is undoubtedly one of our favorite things to talk about online. The internet is having a huge impact on food trends across the world. Whether that’s from insta-famous influencers posting about their favorite new restaurants or the rise of a novel new food combo that spreads like butter across the web, the internet’s favorite dish […] Read more

Influencers By Gemma Joyce on August 24th 2016

React: An 18-year-old Explains How to Build a Following of 400,000

If you thought all Justin Bieber fans were dumb little girls this article will change your mind. Read more

Influencers By Gemma Joyce on June 7th 2016