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Influencer Marketing: Five Essential Rules to Live By

Brandnew.io surveyed its network to find how brands can better work with influencers. We’ve distilled the findings to five essential rules that will help improve your influencer marketing. Rule 1: Collaborate Marketers naturally want to control the message. While having … Read more

5 Ways to Navigate Social Media Influencer Marketing

Social media influence marketing is one of the hot topics in marketing right now. Campaigns are scrutinized, and questions are being asked about whether it’s worth the investment. It was definitely one of the big themes at the Festival of Marketing this year. I presented … Read more

From Arianna Huffington to Tim Cook: The Most Influential CEOs on Twitter

Technically, anyone can be a CEO. But not everyone can be the most influential CEO on Twitter. Read more

Influencers By Gemma Joyce on November 17th 2016

React: The Most Influential Men and Women on Twitter

All Twitter accounts are created equal, but not all Twitter accounts are run by Katy Perry. Read more

Influencers By Gemma Joyce on November 10th 2016

React: An 18-year-old Explains How to Build a Following of 400,000

If you thought all Justin Bieber fans were dumb little girls this article will change your mind. Read more

Influencers By Gemma Joyce on June 7th 2016

React: Twitter’s Top 20 Most Influential My Little Pony Fans

The latest in our series of analyses of enormous internet fandoms has arrived. This time, we’re tackling influential My Little Pony fans. Read more

Influencers By Gemma Joyce on May 19th 2016

React: Twitters 30 Most Influential Harry Potter Super-Fans

The last Harry Potter book may have come out in 2007 but the online community celebrating the wizarding world is still going strong. Read more

Influencers By Gemma Joyce on March 9th 2016

React: We Ranked Twitter’s Most Powerful Taylor Swift Fans

No one can set social on fire like Taylor Swift. Read more

Influencers By Gemma Joyce on February 23rd 2016

React: Delving into the World of Twitter’s Most Powerful Beliebers

The Bieber fandom marketplace is as competitive as it is brutal. Read more

Influencers By Gemma Joyce on January 27th 2016