The Do and Don’ts of Using Twitter to Generate Real Estate Leads

The benefits of using Twitter for realtors

When you take the time to become a master tweeter you’ll not only achieve greater visibility as a local authority in your market, you’ll also get a serious leg up over competitors who under-utilize the platform.

Here’s a summary of the awesome benefits of using Twitter:

• It can drive more traffic to your website
• It keeps you active and up-to-date on local events and influencers
• There are great analytics tools that can help you target leads with better content
• You can easily find and engage with leads by using advanced search and hashtags

Now let’s take a closer look at how to maximize your lead generation activity and avoid common pitfalls on Twitter.

The dos of using Twitter for real estate lead generation

As with all social media networks, the features, nuances and unspoken rules for how you engage on Twitter have evolved over the years.

Here are some of the latest best practices used by Twitter pros to help generate leads and sales.

Create Your Content Calendar

The temptation with Twitter is to dive right in and start firing off the tweets. But, just as you would with your other social networks, you need to take the time to develop a set social media calendar and strategy to keep the kind of content you’ll be tweeting consistent and on-message. Make sure your Twitter calendar is packed with value-driven content that only you can offer, perhaps including facts about the neighbourhoods you work in, specific areas of local expertise, and seasonal updates relevant to your market.

Listen and learn

Analyzing Twitter data is a great way to understand what kind of content will resonate with potential leads, as well as which influencers might be best to engage with.

Using tools like Brandwatch Analytics or Brandwatch Audiences you’ll be able to use really specific search terms to find prospects asking questions about home ownership or discussing their next purchase.

There are all kinds of insights hidden beneath the noise on social media that can often put busy people off using it to generate leads.

Engage, Engage, Engage

Once you know what to tweet about and who to talk to on Twitter, it’s time to get in there and engage! From liking, commenting and re-tweeting, to hosting regular group chats, there are a ton of different ways to get in the game. However you choose to engage with your leads on Twitter, just remember to keep it relevant and value-driven.

Providing your leads with awesome insights and unique value will help you generate valuable feedback on your content, gain new followers, create a sense of community and help foster stronger relationships with your leads.

There’s room for humor, too!

Use Visuals

Visual content is king — especially on social media. Tweets with photos, images, and videos get more views. Like, way more.

Tweets with images bring in up to 18% more clicks, 89% more favorites, and 150% more retweets. Bonus points if you can make it entertaining, educational or emotional.

Ask Questions

Another big rule of engagement on Twitter is to ask your audience questions.

People love talking about local events and issues — and they love polls. Add a few interesting and relevant polls or questions to your Twitter content calendar and you can count on a boost in engagement from people you want to connect with.

Give It a Personal Spin

It’s been said before, but especially in the age of the internet, it’s always worth repeating: Real estate is a people business.

No matter how many hot social networks hit the internet, people are always going to prefer to interact with a human. (In fact, as the number of social networks increase, your leads will probably value a personal touch even more!)

Show your human side by posting your behind the scenes updates, events and celebrations. Use an easy, familiar style and don’t be afraid to relax and be yourself. After all, the goal is for your followers to one day meet you in person.