Why You Need to Manage Your Influencer Relationships
By Roza TsvetkovaAug 4
From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.
Kohler is a global leader in the manufacture of kitchen and bath, furniture, and power products.
Founded in 1873, The Kohler Company is one of America’s oldest and largest privately held companies. When thinking about furnishing a new kitchen or bathroom, Kohler is the trusted, renowned brand many consumers turn to.
In 2015 Kohler signed a new partnership with the Bonnaroo Music and Arts Festival, the largest camping music festival in the U.S. Kohler also hosted the PGA Championship in Kohler’s hometown of Kohler, Wisconsin in August 2015.
Kohler’s objectives for both, high-profile opportunities was to reach consumers in unexpected places and drive social media conversations.
By using Brandwatch Vizia, Kohler was able to stay close to the social conversations and interact with consumers in real-time through the lens of each event.
Vizia is Brandwatch’s social intelligence hub that answers important questions in real-time to equip decision makers with the intelligence to make better decisions, faster.
Using Brandwatch Vizia, provided Kohler with the opportunity to interact and engage with consumers as soon as the conversation happened and allowed the team at Kohler to understand the impact and effectiveness of their digital marketing.
The ability to listen into real-time conversation is a critical part of Kohler’s global social strategy.
Brandwatch Vizia gave Kohler the perfect path to optimize content throughout the duration of both live events and allowed the organization to stay close to customer sentiment in real-time.
The better Kohler can understand their brand and how their brand is perceived, the better content, assets, experiences and products Kohler can produce, that will help elevate the brand and accelerate growth for the organization.
Vizia is the physical manifestation of enterprise social intelligence.
It does so with social data that’s cleaned, categorized, and presented instantly in a format that is digestible at a glance – and it does it all at scale in the world’s largest companies.