Brandwatch Blog Articles by Hannah Tregear

Hannah Tregear


Hannah is our Customer Marketing Manager. She is focused on sharing our customers success stories and her love of David Beckham or cats, or both.


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Hannah Tregear


Hannah is our Customer Marketing Manager. She is focused on sharing our customers success stories and her love of David Beckham or cats, or both.


Customer Story: Understanding the Habits and Attitudes of New Mothers

Mavens is an insights and strategy consultancy with years of experience in providing innovative research, measurement, analytics, SEO and digital strategy to some of the world’s largest brands.   With a client list that includes global companies Unilever, Philips, the Asahi Group, Essity, Pfizer and Diageo its efforts and data sources span all countries and […] Read more

Case Study By Hannah Tregear on November 8th 2017

Customer Story: How Wargaming Weaves the Voice of the Player into its Strategies

Confession: I am not a gamer, aside from one summer circa 1998 when I played Crash Bandicoot on my friend’s 14 inch portable TV screen for 7 days straight. Another confession: I wasn’t very good. That friend, Sadie, is now a conference producer focusing specifically on events in the gaming industry. Sadie was clearly better […] Read more

Case Study: AOL Evaluates U.S. Consumer Propensity for American-Made Cars

A Ford was my first ever car. I was 18. You never forget your first car. It was a white Ford Fiesta, it didn’t have power steering, the seats felt like crushed velvet and the driver door wouldn’t unlock from the outside, so I had to climb in via the passenger door, but I loved […] Read more

Case Study By Hannah Tregear on June 21st 2017

Interview: The Co-op on Using Social Listening to Influence Decision Making.

As Customer Marketing Manager here at Brandwatch, I love nothing more than talking to our customers. I was fortunate enough to spend a couple of days earlier this month with over 300 of our customers at our Now You Know Conference in Denver. If you weren’t there (you missed out!) you can catch up on […] Read more

Interview By Hannah Tregear on May 23rd 2017

Using Social Data to Measure the Success of the First Ever Round-the-World Solar Flight

In July 2016, Solar Impulse, a solar-powered aircraft capable of flying day and night without a single drop of fuel, completed its record-breaking voyage around the world. Swiss explorers Bertrand Piccard and André Borschberg were the driving force behind the adventure and took turns piloting the single-seater airplane, crossing Asia, the Pacific Ocean, the USA, the […] Read more

Interview By Hannah Tregear on April 4th 2017

Interview: EntSight on Providing Audience Intelligence For Brand and Entertainment Marketing

EntSight is a research consultancy for the age of audience data, providing insights and strategies to support brand and entertainment marketing decisions. The consultancy also helps brands measure the effectiveness and value of campaigns, identify the most valuable partnerships and better understand customer behaviours and preferences. Their clients include BMW, Mini, Universal Music, Bulgari, Tommy […] Read more

Interview By Hannah Tregear on March 24th 2017

Case Study: How Bimbo Turned a Crisis into a Business Opportunity

Who doesn’t love cake? We L-O-V-E cake at Brandwatch. Bimbo is a leader in the baking industry and well known for its leading brands, innovative products, freshness and quality. Partnering with Bimbo is a relationship we cherish and value immensely. Most are probably familiar with Bimbo’s global brands such as the New York Bagel Company, […] Read more

Case Study By Hannah Tregear on February 2nd 2017

Interview: Talking Metrics, Election Lighting and Success With Renegade

In our first interview of 2017 we speak with Drew Neisser, Founder and CEO of Renegade. Drew is a published author, his most recent book “The CMO’s Periodic Table: A Renegade’s Guide to Marketing,” features interviews with 64 of the brightest minds in marketing. With a long history of helping clients make the most of […] Read more

Interview By Hannah Tregear on January 11th 2017

Interview: Talking Challenges, Data Sources and KPIs with MediaCom

In 2015 Brandwatch expanded its fast growing business, opening its first location in the APAC region. Building on presence in the UK, North America and Germany (and now followed by the opening of our Paris, France office), we created a team in Singapore to manage demand from existing multinational clients, and respond to the significant […] Read more

Interview By Hannah Tregear on November 22nd 2016

How FOX Used Social Data to Create a 320% Increase in Positive Sentiment

Ready for some stats? FOX Networks Group produces and distributes over 300 entertainment, sports, factual and movie channels in 45 languages across Latin America, Europe, Asia and Africa, with a reach of over 2 billion households worldwide. Earlier this year FOX Networks Group made history. The global flagship entertainment channel was the first broadcaster in […] Read more

By Hannah Tregear on November 10th 2016