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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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Paladin: Supercharge your influencer marketing

Brandwatch is entering the influencer economy. We’ve acquired Paladin, a platform that brands can use to scale their influencer marketing with specialized tools for creator discovery, relation management, and campaign execution.

Discover influencers easily

Paladin Discover is a powerful search engine for influencers. Access over 30 million unique social media profiles through advanced demographic filtering and topical segmentation segmentation tools.

As a free trial user of Paladin, you get 10 searches and 3 profile reports per month. You can upgrade your free trial to a paid plan at any time.

Filter and find the right influencers

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Step up your influencer management

Paladin enables you to keep all your influencers’ information stored and updated without the hassle of manual processes.

Upgrade to a paid plan to easily track your influencer relationships in a private CRM. Record each influencer’s contact details and payment information, store contracts, and capture additional first-party data with custom fields.

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Automate campaign reporting

Paladin Campaigns automatically tracks all your sponsored content, even saving ephemeral posts like Instagram Stories to view and analyze after they expire.

Upgrade your account to unlock live and exportable reports on impressions, viewership, engagements, and audience demographics across your campaigns.

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Book a meeting with our experts

Want to see how Brandwatch can supercharge your influencer marketing strategy?
Get in touch to learn more about our end-to-end capabilities and your upgrade options.

Our experts will:

  • Give you a demo of the full product

  • Discuss your influencer strategy needs

  • Show how Influence can supercharge your influencer strategy

Our Partners

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.