Brandwatch Added to PricewaterhouseCoopers’ “Know Your Vendor” Solution

BRIGHTON, ENGLAND, 15th October, 2018 — Brandwatch, the leading social intelligence company, has formed a joint business relationship with PricewaterhouseCoopers LLP (PwC), the world’s second largest professional services company.

The deal brings live social, forum and web mentions of hundreds of thousands of separately tracked companies and suppliers into PwC’s supply chain risk analysis solution: Know Your Vendor. This will provide actionable intelligence to simplify decision making and risk mitigation based on analysis of online data on the global supply chain of PwC’s clients.

“We chose Brandwatch for two reasons—their breadth of coverage for social media, media, blogs, websites, etc., and their technological capabilities. We aren’t a typical Brandwatch “client”, but working together, we challenged the bounds of their client delivery model and were able to architect a differentiated tool for PwC,” said Jeff Hunter, Principal, Digital Risk Solutions, PwC.

Brandwatch joins an alliance of world-class data analytics organizations that make up the technology behind PwC’s Know Your Vendor.

Online data will be integrated into PwC’s Strategic Risk Data Lake of multiple big data sets such as public, open-source and unique company financial data that are run through PwC’s proprietary analytics and algorithms to:

• Identify suppliers that could pose serious reputational threats.
• Predict significant shifts in public opinion connected to a company’s operations.
• Detect outside factors, such as government policy or environmental changes, that could affect the supply chain.

Increasing global supply chain complexity and public and official scrutiny into vendor relations have made brand risk mitigation a key challenge for corporations. Reputational crises often begin, and are amplified, on social media.

Bringing Brandwatch’s online data into the Know Your Vendor solution allows PwC to provide their customers with real-time intelligence on their downstream relationships before potential issues make their way back to them.

“We’re extremely excited to continue applying our social data handling expertise to new business problems and doing it with such a well respected company as PwC,” said Josh Mackey, VP of Strategic Partnerships at Brandwatch.

For more information on Brandwatch social intelligence, contact [email protected].

About Brandwatch

Brandwatch is the world’s enterprise social intelligence leader, empowering 1,400 of the planet’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions.

The company’s Analytics product surfaces business-critical insights within millions of online conversations, Brandwatch Audiences optimizes targeted influencer, content and paid social campaigns and the Vizia platform broadcasts insights to decision-makers throughout entire organizations. The company has made two acquisitions to date: PeerIndex (2013) and BuzzSumo (2017) as a standalone content marketing platform and announced a merger with Crimson Hexagon in October 2018.

Brandwatch has offices around the globe including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris, Singapore and soon Sydney.

www.brandwatch.com | @Brandwatch | press office | contact

About PwC

At PwC, our purpose is to build trust in society and solve important problems. PwC is a network of firms in 158 countries with more than 236,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

© 2018 PwC. All rights reserved.