Brandwatch announces integration with Twitter Ads

BRIGHTON, UK, October, 3 2017/PRNewswire/— Today, Brandwatch announced its first direct integration with Twitter Ads, allowing customers of its audience analytics product, Brandwatch Audiences, to maximize their marketing ROI by uploading fine-tuned lists of Twitter users for highly targeted paid campaigns.

Brandwatch Audiences offers instant search of a live database of over 320 million active Twitter users. Users can build exportable lists with precision, combining multiple filters using keywords in bios and tweets, interests, professions, key demographics and followers of any account and get benchmarked insights into any audience.

This allows advertisers to maximize ROI by pinpointing relevant people, capitalize on secondary reach by targeting high-impact users, and tailor their content to specific segments of their audience.

Brandwatch was selected as one of a small handful of companies earlier this year to have a more strategic partnership with Twitter as part of the Official Partner program. With complete access to Twitter data streams Brandwatch is now working closely with Twitter to provide market-leading technology solutions to marketers, advertisers, and brands.

“Brandwatch continues to be a stellar partner, finding new and interesting uses for Twitter Data, including how to more effectively target audiences on our platform” stated Seth McGuire, co-GM of the Data Licensing & Solutions business at Twitter.

With the Twitter Ads integration customers can now bid high with confidence by knowing their target audience is informed by high quality social insights, and are able to deliver targeted and more personalized marketing initiatives

Read the blog for more details on the Brandwatch and Twitter Ads integration.

Brandwatch Audiences allows near instant search of a database of over 320m Twitter users.

About Brandwatch

Brandwatch is the world’s leading social intelligence company. The company’s flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.

Brandwatch. Now You Know.

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