NEW YORK, June 07, 2017/PRNewswire/— Brandwatch has become the first social intelligence provider to include data from Reddit, the home of conversation online, that is regulated and compliant with the site’s user agreement.
Brandwatch will provide users with deeper Reddit insights in both its Analytics and Brandwatch Vizia 2 social intelligence platforms. This includes access to over 130,000 active communities and the ever-growing list of posts and comments on the site which are an invaluable source of data for brand marketers and agency professionals.
“This agreement is an absolute game changer,” said Chris Albert, Data, Research, and Analytics Senior Leader at Ketchum. “It provides access to thematic topics across a multitude of communities allowing you to hone in on the heartbeats of a unique consumer target.
It allows researchers and marketers to reach a new audience, across verticals that other social channels don’t penetrate.”
With over 270 million users visiting Reddit each month, the site is among the top ten most visited websites in the world.
“Reddit doesn’t just contain a huge volume of conversation, it contains high-quality conversations about brands, products, services, and more,” said David Jones, Chief Technology Officer at Brandwatch. “The detailed content on the site provides invaluable insights about consumer preferences and even the state of the world that brands simply can’t live without.”
This is the latest in a long line of data resource advancements from Brandwatch, coming just weeks after the company announced new, enhanced Asia Pacific data along with an expanded strategic partnership with Twitter to offer the most complete access to Twitter data.
Together, these three announcements underline Brandwatch’s commitment to offering the best social data on the market.
Reddit joins a long list of online data sources Brandwatch is continuously adding to including Twitter, Facebook, YouTube and over 80 million others.
Reddit data is available to all Brandwatch customers at no extra cost as of today.
In our most recent customer survey, 95% of respondents disclosed that they think Brandwatch technology is superior to their last social intelligence platform. Discover how you can do more with your business data.
Brandwatch is the world’s leading social intelligence company. The company’s flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, ASOS, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
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Reddit, dubbed “the front page of the Internet”, is the home of conversation online. Communities are built around users submitting, voting and commenting on content, stories and discussions centered around their passions. With over 270 million global users monthly, Reddit is home to the most open and authentic conversations on the Internet. For more information, visit about.reddit.com.