Brandwatch establishes Global Customer Success group and appoints Pat Phelan as EVP

Significant investment in the new global function ensures continued focus on customers at the heart of Brandwatch  

NEW YORK, UNITED STATES, September 21, 2016 — Brandwatch, the social intelligence company, today announced it has created a Global Customer Success group. Demonstrating the company’s focus on placing its customers at the heart of its business, the newly formed function will be responsible for ensuring customers are able to derive maximum value from their relationship at every stage of their journey as part of the Brandwatch family.

Following a year of successes in which Brandwatch was cited as a Leader in “The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016”, it was also named the number one social media monitoring platform for customer satisfaction by The G2 Crowd Grid℠ for Spring 2016, where Brandwatch received the highest customer satisfaction score.

As part of its commitment, Brandwatch has appointed Pat Phelan as EVP for Global Customer Success. With more than 15 years in technology client success roles at Vurv, Taleo, and Bazaarvoice, Pat will manage a global team across Brandwatch offices in the UK, France, Germany, APAC and the US. The Global Customer Success team is creating a unified and seamless group within Brandwatch that bridges together customer experience on a global scale. The various teams within this group include onboarding, account management, professional services and research services which are all aligned to meet the needs of Brandwatch’s global customer family.

“I am passionate about the power of social data intelligence and the impact it can have in the process of smarter, faster, more customer focused decision making,” said Pat Phelan, Global EVP Customer Success, Brandwatch.  

“It’s a unique opportunity to build a global organization that is obsessively focused on ensuring our customers are getting the best out of their Brandwatch relationship and help them truly embrace the wealth of insight that social data offers.”

 

About Brandwatch

Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform is used by over 1,200 brands and agencies, including Unilever, Cisco, Whirlpool, British Airways, Heineken, Walmart and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Paris and Singapore.

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