Campaign aims to spread awareness about early detection for testicular cancer
NEW YORK, September 22, 2014 — Brandwatch, one of the world’s leading social intelligence companies, today announced it has joined forces with the non profit organisation Check One Two and their mission to end testicular cancer as a cause of death by encouraging men around the world to start ‘feeling nuts’ to check for the early signs of testicular cancer. To help them do this, Brandwatch, a global leader in social analytics and intelligence, are contributing by offering their software and expertise to monitor the success of the movement.
The campaign – driven by the use of the hashtag #feelingnuts – encourages social media users to take a picture of them performing a crotch grab, to highlight how easy it is to check for the early signs of testicular cancer, before challenging their friends to do the same. Many celebrities, including Ricky Gervais, Usain Bolt, and One Direction, are involved by helping to spread the message.
Check One Two will be measuring the campaign’s success through visibility and awareness, a key factor of which is social media. The campaign is certainly novel, as rather than directly measure its success through traditional means of counting donations, the focus is instead on awareness and visibility – crucial ingredients when considering it’s the only obstacle to this cancer as a cause of death is ignorance.
Brandwatch will be used to measure how many people are being made aware of the campaign, who these people are and whether or not they are interacting and engaging with the movement.
“Brandwatch Analytics allows us to monitor the tangible success of this socially-driven, health awareness campaign,” said Andrew Salter, co-founder of Check One Two. “The social data of the campaign shows us the reach of the movement, not just how many people are learning about it and talking about it online, but also the number of people checking themselves – which is undeniably the most important figure for success for #feelingnuts.”
Brandwatch Analytics has been the measurement platform surrounding the movement. Check One Two has extracted insights from Brandwatch’s social data on the social media campaign including how the #feelingnuts movement has already seen up to 310,148,650 times on Twitter and Instagram alone. The platform also found that #feelingnuts has over 54,000 brand champions who are actively sharing and promoting the campaign with their friends and followers.
Brandwatch will continue providing the social data surrounding #feelingnuts throughout the duration of the campaign which will culminate at a broadcasted event ‘Feeling Nuts’ on Channel 4, hosted by the UK comedian Jack Whitehall.
About Check One Two
Check One Two was created by two sets of brothers Simon and Andrew Salter and Simon and Phil Tucker. They created the movement after learning about one mother’s loss of her son to testicular cancer at the age of 19, due to embarrassment and lack of knowledge. Through Check One Two, they aim to empower men worldwide with the positive message about staying in regular check with their testicles. The ambition is to take this social awareness campaign to other territories around the world from 2015 and beyond. www.checkonetwo.co.uk | @check_one_two
Brandwatch is one of the world’s leading social intelligence companies. Its social media listening and analytics technology platforms gathers millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions. The company grew over 100% year-on-year in 2013, has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 1000 brands and agencies, including Whole Foods, Whirlpool, Pepsico, British Airways, Papa John’s, and Dell. Brandwatch. Now You Know. www.brandwatch.com | @Brandwatch | press office | contact