NEW YORK, June 28, 2017/PRNewswire/— Brandwatch has created an image recognition platform that can track and analyze any logo.
Brandwatch’s new image analysis technology lets customers monitor any logo, including notoriously difficult to track logos like the Nike swoosh.
After independently benchmarking the technology, Brandwatch found its Image Insights technology is 3x more accurate, and collects 10x more coverage* than the closest competitor. Brandwatch Image Insights is the first technology of its kind in the social intelligence industry.
“Brandwatch Image Insights takes social intelligence far beyond the confines of text-only social analytics,” said José Luis Cruz Tijerina, Head of Social, PepsiCo. “With this new technology we can dive into a more authentic view of our customers and their relationship with our products and brands, especially their after-purchase experience. Brandwatch is helping us uncover a more complete picture of the online conversation, allowing us to get closer to our customers.”
With 3.2 billion images shared online each day**, understanding the ‘visual age’ is paramount. Image Insights provides brands and agencies the best option to analyze this data.
Brandwatch’s accurate image recognition and logo detection technology means customers are 3x less likely to see spam or duplicates in their data set.
It also collects up to 10x more data. The technology picks up logos no matter where they are on an image, whether it’s on a t-shirt, billboard or even in a tattoo.
“If you want access to image analyses and detection, without worrying about data quality and quantity, then Brandwatch Image Insights is the solution for you,” said Caspar Atkinson, Chief Product Officer at Brandwatch. “Image Insights is the result of 18 months of meticulous development work, and we’re proud to release a truly groundbreaking product.”
To learn more about Brandwatch Image Insights and see it in action for yourself, head here.
In our most recent customer survey, 95% of respondents disclosed that they think Brandwatch technology is superior to their last social intelligence platform. Discover how you can do more with your business data.
Brandwatch is the world’s leading social intelligence company. The company’s flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, ASOS, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
Brandwatch. Now You Know.
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*Independent research conducted by LogoGrab.
**Statistic from http://www.kpcb.com/blog/2016-internet-trends-report.