[Webinar] Leveraging Social Media Trends for Brand Engagement
Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.
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Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.
NEW YORK and LONDON, September 18, 2013 — Brandwatch, a leading provider of social media monitoring and intelligence, today announced the launch of Brandwatch Vizia, a reinvention of the traditional social media “command center.” Powered by Brandwatch’s social media analytics platform, Vizia provides multi-screen visual displays of real-time social media data.
The dynamic, customizable displays can be broadcast on any screen, including smartphones and tablets, and screens are controlled remotely, allowing businesses to implement Vizia in multiple locations. Vizia helps organizations to make social data more accessible to different teams so they can make more informed decisions and, ultimately, become a more social business.
“Command centers are like an MRI for brands,” said Gavin Heaton, Vice President and Principal Analyst at Constellation Research. “Understanding what resonates with customers, where the blockages are and what has velocity is essential to brand vitality.”
Brandwatch customers such as Wells Fargo and Dell applaud Vizia for its adaptability to numerous business cases, from in-house social command and control hubs and C-Suite displays to crisis and real-time marketing management.
“Companies in every industry need to be conscious of signals that come from what customers and the market are saying, and it’s especially vital for us in financial services,” said Renee Brown, Director of Enterprise Social Media at Wells Fargo. “At Wells Fargo, we’re evolving our social intelligence and business strategy all the time, and innovative new solutions like Brandwatch Vizia are pivotal to scaling our social media command center.”
“Brandwatch Vizia unlocks social intelligence from the confines of former command center models,” said Logan Lawler, Social Media Listening and Analytics Practice Leader at Dell. “It’s not only supported by advanced analytics that delve into the most relevant business insights, but it’s also really dynamic and scalable across various use cases.”
Lawler further added, “I’m also impressed at how Brandwatch incorporated customer feedback into the initial design and concept. It was refreshing to see a company do, and have those suggestions included in the final product. Brandwatch Vizia has visualizations like never before.”
Vizia is the latest addition to the expanding Brandwatch suite of social analytics and monitoring products, which also includes recently announced third-party integrations that can be displayed as feeds within Vizia scenes.
“We wanted to give brands a better way to display meaningful social data than the static, conventional versions the industry has produced until now,” said Giles Palmer, Brandwatch CEO. “Vizia tells the story of your social media data in a beautiful and engaging way. We’re particularly proud of the way businesses can control it remotely and set up automated ‘events’ to change their displays, and we’re gratified to see so much demand for it from our clients.”
Availability & How to Learn More
Brandwatch Vizia is available immediately. For additional information, contact Brandwatch at [email protected] or to learn more:
About Brandwatch
Brandwatch is a leading provider of social media monitoring and analytics solutions. More than 700 global brands and agencies use Brandwatch, relying on a broad range of social coverage and highly reliable, spam-free data to monitor online conversations. As a result, organizations can glean insights around their brand interests, conduct market research, predict market trends, and more actively engage influencers, customers and prospects.
Brandwatch solutions are used by leading brands and agencies around the globe, including organizations such as Dell, PepsiCo, Whirlpool, Kellogg’s, Digitas, and Electronic Arts, Inc. (EA). For more information, please visit www.brandwatch.com.
Twitter: @Brandwatch | Blog: Brandwatch Blog | Facebook: Brandwatch Fan Page
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