Brandwatch Launches Insights Central: Connecting everyone to faster insights

Brandwatch users now have free access to pre-built expert research, reports and use-case projects that they can copy and make their own

NEW YORK, December 2, 2015/PR Newswire/— Brandwatch, the leading social intelligence company, today launches Insights Central, a hub of free, live analytics dashboards that offer users a faster, easier way to get valuable insights from social data.

This is the first step in a broader initiative, designed to make Brandwatch data and what you can do with it more easily and openly available and collaborative. Insights Central gives decision-makers and those on the front line direct access to the insights that social intelligence can uncover and provides a platform for experienced analysts to develop complex setups in a fraction of the time.

Anyone can easily and quickly view and copy projects built by Brandwatch experts, to answer their specific questions and provide deep tailored insights. From real life examples, users can then edit and personalize each project to track their own brand terms.

“Our users don’t always have time to study data,” explains Amy Collins, Head of Product at Brandwatch. “More and more, they need a solution that presents them with the insights they need to make informed decisions quickly. With Insights Central, we’re building that solution for every person in the organization.”

Insights Central includes setups specifically designed for:

• Tracking Purchase Intent
• Brand Monitoring
• Campaign Measurement
• Content Strategy
• Reputation and Crisis Management
• Influencer Marketing
• And more

More content will be added each month, including new use-cases and projects based around current events and live sector reports built by Brandwatch’s own expert Professional Services and Research teams. In future, users will be able to comment on and curate Projects and even publish their own on Insights Central and beyond.

The announcement of Insights Central also coincides with the recent launch of the Brandwatch Community Forums, where techniques, insights and ideas can be shared and developed by Brandwatch users.

Brandwatch’s market-leading analytics offering is used by a growing number of departments across some of the world’s largest companies. Insights Central puts the full power of the platform in the hands of more than just the seasoned analysts.

“No one pushes the limits of what it is possible to achieve with Brandwatch more than our users themselves,” says Collins, “We are creating the first truly social space for enterprise social intelligence analysts and others, offering them the opportunity to benefit from collective expertise, make a name for themselves and inform the development of our platform.”

About Brandwatch

Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform, ranked highest in customer satisfaction by G2Crowd in the Spring 2015 social media monitoring report, is used by over 1,200 brands and agencies, including Cisco, Whole Foods, Whirlpool, British Airways, Sony Music, and Dell. Brandwatch continues on its impressive business trajectory, with more than 50 percent of revenues now from North America and strong tech industry backing from venture capitalists including Partech Ventures, Highland Capital Partners Europe, Nauta Capital, Gorkana and independent investors.

Brandwatch. Now You Know.

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