Brandwatch Launches Signals: Groundbreaking Automated Intelligence Alerts

Sophisticated reporting technology cuts through social noise helping businesses quickly identify issues and take action; Ideal for crisis communications, security threats and PR

NEW YORK, March 26, 2015/PR Newswire/— Brandwatch, the leading social intelligence company, today launched Signals, the first automatic intelligence alerts system of its kind in the social data monitoring industry. Signals uses innovative real-time discovery technology to notify business executives, from the C-suite to the PR team, about significant changes in streaming social data so they can make informed marketing, messaging and security operations decisions.

“Social intelligence just got even smarter, and much closer to predictive,” said Giles Palmer, Brandwatch CEO. “Signals isn’t just a notification system, it actually anticipates mission-critical issues providing users with a competitive head-start on mitigative actions. This groundbreaking technology is unmatched in our industry.”

Cutting through the noise of social to identify the key data that matters is critical, especially during crises. Signals provides a powerful real-time layer of insight and assurance, helping decision makers stay ahead of potential issues or threats so they can prepare public statements, a plan of attack, or competitive depositioning. For brands, agencies and senior management, Signals takes the guesswork out of crisis monitoring, thanks to intelligent calculations that anticipates users’ interests and sends real-time email alerts whenever the system records notable or unusual social activity.

Signals is available starting today as part of the Brandwatch Analytics platform. Users simply set up Signal alerts for any query and alerts can even been sent to non-Brandwatch users.

Beyond crisis management, Signals can also be used by:

• Brand reputation – Alerts individuals to:
  • Real-time campaign insights
  • Emerging topics or customer service issues gaining traction on social
  • Inaccurate or damaging information
  • New hashtags being used alongside mentions of the brand, which may be potentially harmful, or conversely present an opportunity to better engage with the community
  • Spikes in brand conversations, globally or regionally
  • An influential author talking about the brand, whether positively or negatively
  • Competitor trends or stories, whether negative or positive, that may present an opportunity for comment or depositioning
• PR/agencies – Provides insight into client issues before they gain momentum
• Security/IT – Allows security and IT staff to get ahead of potential threats, both physical or virtual, on staff, company, premises, or equipment
• Community management – Customer questions, complaints, and praise can be easily verified and posts requiring responses can be prioritized in real-time

“Our engineering team developed Signals in their daily effort to bring new intelligence to the Brandwatch customers,” said Glenn White, Head of Product at Brandwatch. “Its development was driven by customer requests and a desire for innovation in advanced reporting technology.”

Signals is available to Brandwatch users starting today. Take a closer look here. For more information, visit www.brandwatch.com/signals.

About Brandwatch

Brandwatch is one of the world’s leading social intelligence companies. Its social media listening and analytics technology platforms gather millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.

Acquiring social influencer analytics firm PeerIndex in December 2014, Brandwatch continues on its aggressive business trajectory following on its most recent round of venture funding to the tune of $22 million. The company grew over 100% year-on-year in 2013, has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 1000 brands and agencies, including IKEA, Whole Foods, Whirlpool, Pepsico, British Airways, Papa John’s, and Dell.

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