Brandwatch continues accelerating global expansion
BRIGHTON, 11 October 2016 – Brandwatch, the global leader in social intelligence, today announced that it has opened a new office in Paris, strengthening its presence in the region and delivering on this latest phase of its global expansion programme. Brandwatch is focused on building relationships with French marketers and delivering the same quality of service that has driven the business’ global growth to date.
Stimulated by an excellent relationship with its existing French clients and promising results in the territory, the opening of a Paris office is the first step towards the global expansion supported by a recent $33m Series C funding round from French venture capitalists Partech Ventures.
To lead this ambitious expansion, Brandwatch has further invested in the region by appointing Bertrand Saint-Martin as VP of France. With more than 25 years experience in sales and marketing roles in Europe and Asia, including the last 14 years spent at Dassault Systèmes (a leading French software developer), Bertrand will be helping the company expand its offering and activities in France.
“Bertrand brings extensive management experience and market knowledge. He will be a strong asset for our expansion in France,” said Giles Palmer, Brandwatch CEO. “We are determined to develop our services and expand our global footprint to fulfill the growing needs of our customers.”
“Having worked in business transformation projects, I feel that social media intelligence is at a very early stage of deployment,” comments Bertrand Saint-Martin. “I am very enthusiastic to be part of the Brandwatch adventure, to enable our customers to unveil deeper market knowledge and develop closer customer intimacy.”
With offices in Brighton, New York, San Francisco, Berlin, Stuttgart, Singapore and now Paris, Brandwatch’s innovative and powerful social intelligence tools, Analytics, Vizia and Audiences, are already empowering 1,200 prestigious brands and agencies across the world with invaluable social insights to inform business decisions. Amongst them are some leading French companies such as cosmetic brands L’Oréal, Pierre Fabre and Alès Groupe (Phyto, Lierac and Caron), as well as market intelligence consultants Kantar TNS, Kantar Millward Brown and digital agency DigitasLBi.
To discover how Brandwatch helps brands around the world uncover social intelligence insights, contact firstname.lastname@example.org.
Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform is used by over 1,200 brands and agencies, including Unilever, Cisco, Whirlpool, British Airways, Heineken, Walmart and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
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