Social’s most savvy brands ranked in four industries across five key criteria
NEW YORK, September 23, 2015/PR Newswire/ — Brandwatch, the leading social intelligence company, today unveiled the Brandwatch Social Indices, ranking the strongest social presence of brands around the world. Each month the Brandwatch Social Indices will assess the social performance of brands across retail, non-profit, healthcare and TV networks industries. In the inaugural Index, Amazon, NPR, Kaiser Permanente and Netflix were hailed as social leaders in their respective industries. The full Brandwatch Social Indices can be viewed here.
The new Brandwatch Social Indices measure brands’ social performance across five fundamental criteria:
- Social Visibility: The volume of conversation a brand generates across key social channels.
- General Visibility: The volume of conversation a brand generates on blogs, forums and news sites.
- Net Sentiment: The ratio of positive to negative statements surrounding a brand online.
- Reach Growth: The growth of a brand’s social following over the course of a month.
- Engagement and Content: How effective brands are at responding to their audiences and how well social content is received across social channels.
To create the indices, Brandwatch hand-picked brands that are well-established in their respective industries. The analysts at Brandwatch will assess and add additional brands to the indices monthly, as well as update the rankings based on the most current data and social performance. Additionally, over time, Brandwatch will be adding new industries to the Social Indices. The Brandwatch Social Indices are not presented as a perfect science; rather they are intended to provide CMOs and social leaders with a measure against which to benchmark their own performance and identify which criteria are most important for their specific business goals.
“Today, there is no definitive ranking of the best social brands in the world and, in truth, without a uniform methodology for measuring human interaction there may never be,” said Will McInnes, Brandwatch CMO. “We’ve created the Brandwatch Social Indices to encourage brands to think about their social strategies and spark conversations about how we, as an industry, gauge social interaction.”
To view the full Brandwatch Social Indices, please visit: https://www.brandwatch.com/the-social-indices/
Brandwatch is the world’s leading social intelligence company. Its social media listening and analytics technology platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.
Acquiring social influencer analytics firm PeerIndex in December 2014, Brandwatch continues on its aggressive business trajectory following on its most recent round of venture funding to the tune of $22 million. The Brandwatch platform, ranked highest in customer satisfaction by G2Crowd in the Spring 2015 social media monitoring report, is used by over 1000 brands and agencies, including Cisco, Whole Foods, Whirlpool, British Airways, Sony Music, and Dell.
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