In a Relationship: Brandwatch and Gnip Couple Up in First-of-Its-Kind Social Media Analytics API Integration

Providing customers access to licensed Twitter data and use of Brandwatch social data in any app

 

NEW YORK, March 19, 2014 /PRNewswire/ — Brandwatch, one of the world’s leading social media monitoring and analytics platforms, today announced its new API powered by the company’s partnership with Gnip, the world’s largest and most trusted provider of social data. This API integration is the first of its kind, allowing Brandwatch customers to take their social data analytics and full Twitter data with them anywhere.

The new API makes it easy to directly integrate Brandwatch’s powerful, complete analytics and the underlying social content, into other business applications like customized SaaS services for specific verticals, brands’ internal business intelligence tools and dashboards, and social CRM systems.

Additional features and benefits of the new API include:

• Use existing queries in Brandwatch Analytics to get full Twitter data from Gnip*
• Build new applications using Brandwatch data
• Export large amounts of social data and posts for further analysis
• Fully backed by Brandwatch’s Support Team

“For years we’ve seen the opportunity to help our partners extend the reach of social data deep into the brands and agencies they serve,” said Jud Valeski, Gnip CTO and co-founder. “Brandwatch already provides industry leading analytics that are trusted by hundreds of customers. With its new API, Brandwatch can offer a powerful combination that provides its customers with analysis and full-text content from Gnip that will help brands fully integrate social across their enterprise.”

“Our partnership with Gnip is exciting for many reasons, especially because it’s the first integration of its kind, ever. We can’t wait to bring the power of our combined technologies to customers for the most complete offering of social media data and analytics available in the industry,” said Will McInnes, Brandwatch CMO. “The coolness factor is two-fold with our new API; we can provide our customers with access to full Twitter data, thanks to licensing permissions from Twitter through our friends at Gnip, and the API allows our customers to use Brandwatch data in any internal or business applications.”

Brandwatch customer Creation Healthcare has used the Brandwatch API to power its Creation Pinpoint technology since 2012, and is looking to the new API’s enhancements to further increase an already successful business technology.

“Since first releasing Creation Pinpoint, we have gained 10 new international healthcare clients and more than US$ 1 million in new revenue,” said Daniel Ghinn, CEO of Creation Healthcare. “Of the world’s largest pharmaceutical companies, 40 percent are now using Creation Pinpoint to understand the views of doctors, nurses and pharmacists in social media. With this new Brandwatch API, integrated with Creation Pinpoint, we can provide even more in-depth insights to healthcare organizations.”

All Brandwatch customers will be moving to the new API in calendar year 2014, and have a choice between the Standard API offering and the Premium API option, which includes access to Twitter data including followers and full Tweet content.

Want more details on Brandwatch’s new API and Gnip partnership? Join our upcoming Webinar on Thursday, March 27 at 12pm ET: Take your Brandwatch data anywhere: The power of the API.

About Brandwatch

Brandwatch is one of the world’s leading social media monitoring platforms. It harvests millions of online conversations every day and provides clients with the tools to analyze them, enabling brands and agencies to make smarter, data-driven business decisions.

The company grew 101% year-on-year in 2013 and has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 900 brands and agencies, including organizations such as Dell, PepsiCo, Whirlpool, British Airways and Digitas.

www.brandwatch.com | @Brandwatch | press office | contact

 

About Gnip

Gnip is the world’s largest and most trusted provider of social data. Gnip was the first Certified Data Reseller to partner with Twitter to make their social data available, and since then have been the first to work with Tumblr, Foursquare, WordPress, Disqus, StockTwits and more. Gnip delivers social data to customers in more than 40 countries, and Gnip’s customers deliver social media analytics to more than 95% of the Fortune 500. Gnip is headquartered in Boulder, Colo., and has offices in San Francisco, New York and Washington D.C. For more information, email [email protected] or visit http://gnip.com.

*Twitter data for internal use only