Social analytics and monitoring platform to inform marketing and PR strategies
NEW YORK, August 5, 2013 — Brandwatch, a leader in social media analytics and monitoring, today announced that World Vision, a non-profit organization combating the global issues of poverty and injustice through community development, disaster response, and child well-being, has selected the Brandwatch platform to support a transformation in its worldwide marketing and fundraising initiatives.
World Vision is switching from its existing social media monitoring solution to Brandwatch in order to evolve from reactive social media listening to proactive gathering of insights. Leaders at the non-profit organization plan to share social business intelligence with multiple departments, from fundraising and advocacy to digital marketing and PR, for better-informed strategy development and decision-making.
“We are excited for the opportunity to work with Brandwatch,” said Loren Skaggs, Internet Marketing Director for World Vision, United States. “Their platform will help us better track the success of our campaigns, allowing us to be more efficient with our resources while raising more money to help children in need.”
Brandwatch will enable World Vision to track and analyze millions of online conversations across the social web, including social networks such as Twitter and Facebook, blogs, forums, and communities. Because the organization found the Brandwatch platform so easy to use, World Vision will perform its own social analysis rather than relying on third-party, intermediary services to conduct it for them.
“It’s always great to see organizations embracing social media analysis to improve how they operate and serve constituents, and it’s particularly rewarding in scenarios where it can impact humanitarian causes and the greater good,” said Giles Palmer, CEO of Brandwatch. “We look forward to helping World Vision continue innovating to drive their vision forward.”
World Vision has already begun to use the Brandwatch platform to develop competitive benchmarks in the areas of catalogue purchases, donations and brand awareness by region. The results will help World Vision optimize strategies across its numerous departments as it continues its global expansion to more than 100 countries.
About World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. Working in nearly 100 countries around the world, World Vision serves all people, regardless of religion, race, ethnicity, or gender.
Brandwatch powers social analytics and intelligence across the enterprise, enabling brands and agencies to monitor and identify key insights from the social web to make smarter business decisions. Using the Brandwatch platform, organizations can make greater use of social data throughout the customer lifecycle to grow brand awareness and reputation, mitigate PR crises, conduct market research, uncover sales opportunities, more effectively support customers, and identify advocates and influencers.
Brandwatch solutions are used by leading brands and agencies around the globe, including organizations such as Dell, PepsiCo, Whirlpool, Kellogg’s, Digitas, and Electronic Arts, Inc. (EA). For more information, please visit www.brandwatch.com.
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