Social analytics and monitoring platform to support car manufacturer’s social business strategy across multiple departments in six regions
NEW YORK and LONDON, 06 June 2013– Brandwatch, a global leader in social media analytics and monitoring, today announced that SEAT, the innovative Spanish automobile brand and member of the Volkswagen Group, have selected the Brandwatch platform as it rolls out a company-wide strategy to further embrace social business.
Chosen from a list of 35 vendors, Brandwatch emerged the ideal partner due to its unrivalled global language support and data-quality capabilities, as well as providing a flexible and scalable platform that can be distributed seamlessly across the international business.
The platform will be used by multiple areas of business at SEAT to track social activity and inform decisions across internal operations as well as the customer lifecycle—including human resources, public relations, brand reputation, online communications, digital marketing, customer service, market research and product development.
“Thanks to our extensive research, we’re confident that our close relationship with an accomplished vendor like Brandwatch means that instead of managing and investing in lots of solutions to gather social media intelligence, we can trust one platform to help us perform better holistically as a business” said Txema Garitano, Social Media, Search and Analytics Manager at SEAT.
“We’re seeing an increasing number of brands approach us with a wide range of business needs when facing the move to become more intelligent with social” said Giles Palmer, CEO at Brandwatch. “By offering a platform that excels in not only tracking online conversation and behaviors, but also offers the flexibility to be applied to varied business functions such as customer service, PR and marketing, we have the ability to give clients a solution that can continually meet their social analysis needs as they grow and evolve”.
Specific innovative uses of social analytics that SEAT is pioneering include plans to ensure its design-driven, dynamic and young-spirited messaging aligns with the consumer perception of the brand, as well as a strategy that complements traditional research methods during the development of new car models.
Brandwatch is a leading provider of social media monitoring and analytics solutions. More than 700 global brands and agencies use Brandwatch, relying on a broad range of social coverage and highly reliable, spam-free data to monitor online conversations. As a result, organizations can glean insights around their brand interests, conduct market research, predict market trends, and more actively engage influencers, customers and prospects.
A global company, Brandwatch is headquartered in Brighton, UK and has offices in the United States and Germany. For more information, please visit www.brandwatch.com.
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SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exports 83% of its vehicles, and is present in 77 countries. In 2012 SEAT had a total turnover of more than 6 billion euros, with overall deliveries amounting to 321,000 units.
SEAT Group employs 14,000 professionals at its three production centres in Barcelona – Zona Franca, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon, amongst other models. Additionally, the company produces the Alhambra in Palmela (Portugal), the Mii in Bratislava (Slovakia) and the Toledo in Mladá Boleslav (Czech Republic) at Volkswagen Group plants.
The Spanish multinational also has a Technical Center, a ‘knowledge hub’, bringing together more than 900 engineers whose goal is to be the driving force behind innovation for the number one industrial investor in R&D in Spain. In line with its declared commitment to environmental protection, SEAT undertakes and bases its core activity on sustainability, namely reduction of CO2 emissions, energy efficiency, as well as recycling and re-use of resources.