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The largest independent US search marketing agency moves to Brandwatch for social monitoring and analytics
NEW YORK, April 8, 2014— Brandwatch, one of the world’s leading social media monitoring and analytics platforms, today announced that The Search Agency, the largest independent search marketing agency in the US, has selected Brandwatch as its new platform for earned media monitoring. The Brandwatch application allows The Search Agency to utilize the toolset to measure share of voice, identify hot topics for content development, engage in real-time marketing, and gain deep insights into online conversations about its partners.
Social media has been an important part of The Search Agency’s online marketing services offering, touching many disciplines including technical SEO, SEM, display and traditional PR efforts. With an increased focus on cross-channel campaigns, having a powerful real-time monitoring solution is important. Brandwatch will add automation to The Search Agency’s ability to monitor its partners and their competitors to leverage the conversations that matter and make smarter, more strategic decisions.
The Search Agency differentiates itself with its h(SEO) offering, a holistic approach to search engine optimization focusing on four key areas: Relevance, Authority, Engagement and Analytics. Measuring success of this end-to-end approach to integrated digital marketing through on- and off-site analytics ensures their partners see tangible results.
“Brandwatch is a great platform we can use to develop impactful insights into our partners’ businesses. Its query operator system is very sophisticated and its sentiment analysis is incomparable, resulting in a much more robust offering than what any other competitor offers,” said David Carrillo, Senior Earned Media Manager at The Search Agency.
“We’re thrilled The Search Agency has selected Brandwatch for their social media monitoring and analytics needs,” said Giles Palmer, Brandwatch CEO. “As one of the world’s leading integrated digital marketing agencies, The Search Agency understands how social media infiltrates every aspect of their clients’ business. Beyond listening, monitoring and analyzing the right conversations, Brandwatch technology gives world-class agencies like The Search Agency the intelligence to build ever stronger marketing campaigns and strategies. Those insights lead to business gold.”
About The Search Agency
The Search Agency is a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. With a deep-rooted history in paid search and SEO, The Search Agency understands how activity on the web intersects at search, and executes smart digital marketing strategies that drive measurable results across multiple platforms. Services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media and Comparison Shopping Management, which are strategically leveraged to maximize the efficacy of clients’ integrated marketing campaigns. The company is one of the nation’s largest and fastest growing search marketing firms – named the largest independent U.S. search marketing agency by Advertising Age and among Deloitte’s 2011 Technology Fast 500™. Founded in 2002, The Search Agency has grown to more than 180 employees worldwide with headquarters in Los Angeles, CA, and additional offices in San Francisco, East Greenwich, Baltimore, London, Toronto and Bangalore. For more information, go to http://www.thesearchagency.com.
About Brandwatch
Brandwatch is one of the world’s leading social media monitoring platforms. It harvests millions of online conversations every day and provides clients with the tools to analyze them, enabling brands and agencies to make smarter, data-driven business decisions.
The company grew 101% year-on-year in 2013 and has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 900 brands and agencies, including organizations such as Dell, PepsiCo, Whirlpool, British Airways and Digitas.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
