[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
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Brandwatch | Consumer Research

The world’s most powerful consumer research tool

Brandwatch Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.

The smartest AI

The most advanced AI developed over 15 years does the heavy lifting with the data to deliver insights you would have missed.


Our AI Analyst surfaces trends at a glance

Image Analysis

Powered by neural networks and deep learning and trained on billions of images

Custom classifiers

Machine learning powered by Brightview lets you train the system to categorize the data in any way you want

AI-Powered Search

Allowing anyone to instantly find the data they’re looking for

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The most data

With Consumer Research you get instant access to the world’s largest archive of consumer opinions. In times of planning or crisis, pull on the big moments going back in time, and give your decision makers the context they need to make a call, right now.

1.4+ trillion

Posts from today back to 2008

496 million

New posts at your disposal, every day

Proprietary data crawlers

Integrate new data sources faster than anybody on the market

1st party data

Upload and analyze any enterprise-held data alongside online data to build the complete view of your customer voice

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The #1 trusted enterprise solution

Brandwatch is consistently recognized as the leading solution by industry analysts and the customers who rely on us to build a better understanding of their consumers.

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Powerful Analytics

The most flexible UI with over 50 live visualizations

Shared Insights

Delivered to all stakeholders, from proactive alerts to intelligent reporting

Connected Solutions

Integrations with a full suite of intelligence products that scale with your needs

Fast, Scalable Platform

Simultaneously analyze and compare multiple huge data sets at speed

Customer Success

You + Brandwatch

Deep expertise to help your organization mature in digital consumer intelligence

  • Extensive services backed by a 99% customer satisfaction score

  • Experts around the globe to help you take your market research strategy to the next level

“Brandwatch always gets you
to the insight faster”

— Tara Clark, BBC
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Book a meeting with our experts

Find out how Consumer Research delivers instant insights about your brand, products, competitors, and trends in your market space.

Our experts will:

  • Discuss your use cases and business needs.

  • Give a hands-on demonstration of Brandwatch.

  • Show how Consumer Research helps you meet your goals.

Our Partners

Consumer Intelligence products

Consumer Research forms the basis of Brandwatch's consumer intelligence solution, with add-on apps providing enhanced functionality for specific use cases.

Reviews is no longer available

You can analzye review sites in BCR instead.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.