Recap: The 2026 US Midterm Elections
See what dominated discussions around the 2026 midterm elections.
We used Brandwatch Consumer Research to track conversations across news sites and social media. Here’s what the world was talking about.
The total number of mentions about the 2026 US midterm elections between October 4 and November 4, 2026.
Political party
A look at which party dominated public conversation online.
Share of voice: Republican vs. Democrat vs. Independent
Source: Brandwatch Consumer Research
Share of conversation about Republicans, Democrats, and third parties/independents across public social media posts, blogs, forums, reviews, and news sites. Data covers October 4 to November 4, 2026.
Top topics
Discover the themes driving discussions around the 2026 US midterm elections.
What drove midterm discussions?
Source: Brandwatch Consumer Research
Topics driving the highest volume of mentions in conversations about the 2026 US midterm elections across news sites and social media. Data covers October 4 to November 4, 2026.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: topics
JSON data found for endpoint: categories
Public figures
The most talked-about people in the midterms conversation.
Who shaped the conversation?
Source: Brandwatch Consumer Research
The chart shows the most mentioned individuals in conversations about the midterm elections across public social media posts, blogs, forums, reviews, and news sites. Mentions aren’t mutually exclusive, so a single post could name more than one person. Data covers October 4 to November 4, 2026.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: people
JSON data found for endpoint: categories
Public sentiment
A read on public reaction to the midterms.
How did people feel about the midterms?
Source: Brandwatch Consumer Research
The chart shows the emotional split in conversations about the midterm elections across public social media posts, blogs, forums, reviews, and news sites. Data covers October 4 to November 4, 2026.
Endpoint: multi_aggregate_sentiment_volume
Type: (linegraph)
Category Type: hashtags
JSON data found for endpoint: multi_aggregate_sentiment_volume
Top hashtags
The most popular hashtags in election-related conversation.
The most popular hashtags
Source: Brandwatch Consumer Research
The chart shows trending hashtags in conversations about the midterm elections across public social media posts, blogs, forums, reviews, and news sites. Data covers October 4 to November 4, 2026.
Endpoint: topics_new
Type: (barchart)
Orientation: horizontal
JSON data found for endpoint: topics_new
Gender breakdown
Who was talking about the midterms, by gender.
Share of voice: Female vs. male
Source: Brandwatch Consumer Research
The chart shows the gender split among authors discussing the midterm elections, based on Brandwatch data from October 4 to November 4, 2026.
Top locations
Where conversations about the midterms were happening the most.
Which locations drove the most conversation?
Source: Brandwatch Consumer Research
The chart shows where the most conversation about the 2026 US midterm elections took place, across public social media posts, blogs, forums, reviews, and news sites. Data covers October 4 to November 4, 2026.
Endpoint: cities
Type: (barchart)
Orientation: horizontal
Category Type: 50-states-and-pr
JSON data found for endpoint: cities
Top emojis
See how people expressed themselves.
The emojis that fueled election conversation
Source: Brandwatch Consumer Research
The chart shows the most-used emojis in conversations about the midterm elections, across public social media posts, blogs, forums, reviews, and news sites. Data covers October 4 to November 4, 2026.
Endpoint: topics_new
Type: (wordcloud)
Category Type: hashtags
JSON data found for endpoint: topics_new
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A glimpse into the 2026 US midterms
Brought to you by Brandwatch Consumer Research, this is a brief look at how millions of online conversations can be tracked to reveal which political parties, candidates, or issues are getting attention. Consider it a taste of what’s possible – the kind of political intelligence Brandwatch clients unlock every day.
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