We looked at over 20bn data points across 2021 to understand how we use emojis and emotional language to express ourselves online
4th September 2019 - 13th September 2019
All adults aged 18+ with access to a internet-enabled smartphone or tablet in the United Kingdom
A sample was selected from the general smartphone audience. Participants were invited to take part in the survey by showing them adverts in mobile apps. This method can be described as river sampling. The proportion of respondents recruited in a particular app is determined by the demographic of its users. This allows for the collection of representative samples.
The computer tables attached in Excel format show each question, in full, in the order they were put to respondents, all response codes and the weighted and unweighted bases for all demographics and other data including but not limited that published.