[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
Get the guide
Read the practical framework for leveling up your social media team.
12th August - 21st August 2019
Mobile Online
Brandwatch
All adults aged 18+ with access to a internet-enabled smartphone or tablet in the United Kingdom
A sample was selected from the general smartphone audience. Participants were invited to take part in the survey by showing them adverts in mobile apps. This method can be described as river sampling. The proportion of respondents recruited in a particular app is determined by the demographic of its users. This allows for the collection of representative samples.
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The computer tables attached in Excel format show each question, in full, in the order they were put to respondents, all response codes and the weighted and unweighted bases for all demographics and other data including but not limited that published.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
