[Breaking News] Brandwatch named a Leader in Forrester Wave™

Social Listening Platforms, Q4 2020

Read the Report
qriously-logo--horizontal-light Created with Sketch.
10th Sep - 12th Sep 2018

True Global Voice Device Research – Sept 2018

We interviewed 1,021 respondents across the UK to determine ownership and sentiment surrounding voice-activated devices.

Fieldwork Dates:

10th Sep - 12th Sep 2018

Interview Method:

Mobile Online

Client commissioning the Survey:

True Capital Limited

Population effectively sampled:

All adults aged 18+ with access to a internet-enabled smartphone or tablet in the United Kingdom.

Sampling Method:

A sample was selected from the general smartphone audience. Participants were invited to take part in the survey by showing them adverts in mobile apps. This method can be described as river sampling. The proportion of respondents recruited via a particular app is determined by the demographics of its users. This allows for the collection of representative samples.

Sample Size:

1,014 adults aged 18+

Data Weighting:

Responses were weighted to the profile of all adults aged 18+. Data was weighted by age, gender and region (NUTS-1 level). Age and gender weights are based on data from census.gov, region weights are from the Office for National Statistics.


The computer tables attached in Excel format show each question, in full, in the order they were put to respondents, all response codes and the weighted and unweighted bases for all demographics and other data including but not limited that published.

Further enquiries: [email protected]

Qriously is a member of the British Polling Council and abides by its rules: britishpollingcouncil.org

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.