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[Report] The Marketer of 2024

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3 - 7 September, 2020

US Election Poll Week 2 (3 – 7 Sept)

The second of our weekly polls asking Americans about who they will vote for and the issues that are important to them.

Fieldwork Dates:

3 - 7 September, 2020

Interview Method:

Mobile Online

Client commissioning the Survey:

Brandwatch internal

Population effectively sampled:

All adults aged 18+ with access to an internet-enabled smartphone or tablet in the US.

Sampling Method:

A sample was selected from the general smartphone audience. Participants were invited to take part in the survey by showing them adverts in mobile apps. This method can be described as river sampling. The proportion of respondents recruited in a particular app is determined by the demographic of its users. This allows for the collection of representative samples.

Sample Size:

3,195

Data Weighting:

Data was weighted to be nationally representative in terms of age, gender, education, race, geographical region (census division), and NCHS urban/rural community type, using data from the Census Bureau’s American Community Survey.

Questions:

Further enquiries: [email protected]

Qriously is a member of the British Polling Council and abides by its rules: britishpollingcouncil.org

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.