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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

How to Get More Followers: 30 Tips from the Experts

Marketing

By Kit SmithOct 20 2016

...ps://t.co/FsQ2IqFkAd pic.twitter.com/PVyAy7sBlg — Brandwatch (@Brandwatch) August 1, 2016 Lead the conversation Make sure you are part of the conversation, or even better, leading the conversation on social when something is going viral. If you’re not part of the moment, you cannot influence it. @Mat...

blog article

Innovation in Social: A Look at IKEA’s Journey

Marketing

By Chelsea FearSep 17 2014

...eir social experimentation is occurring, with the brand’s regional social accounts embracing a program of US Brand Ambassadors, on blogs and social media sites like Twitter. But, not all locales have followed their lead, and different regions and departments have adopted alternative approaches to har...

blog article

Ask an Influencer: 5 Creative Ways to Amplify your Expertise on Social

Marketing

By Mel CarsonDec 15 2015

...your content This is a content marketing tip for brands but there is no reason why your personal brand can’t be helped by ensuring your writing gets the very best return on investment. If you’re writing a blog post or a white paper, make sure you add elements to SlideShare or create a short video to...

blog article

Industry Insider: You’re Only as Strong as Your Weakest Customer Facing Asset

Marketing

By Chris OwenJan 28 2016

...a part of the whole of the customer (and thus the brand) experience can easily be extended to the social aspect of brand reputation – indeed, if there are multiple parties managing your entire customer experience, the management of social platforms becomes even more important. There’s been debate abo...

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Case Study

Carlsberg

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.