Find the people that matter
Boost your social ROI by targeting the right people with pinpoint precision.
Whoever you’re looking for, Audiences makes it simple to find groups of people based on what matters to you – their demographics, passions, professions, where they’re based, and who they follow and engage with.
Powerful search, instant results.
Understand their world
Deliver timely, relevant, high-performing content that’s tailored to your target audience.
Open a window onto any audience to see what they are talking about right now. Sidestep noisy global trends and discover marketing moments specific to your audience.
Challenge assumptions. Get inspired. Start crafting messages that truly resonate.
Discover what makes them different
Develop data-driven marketing strategies with a deeper understanding of your consumers.
Add context by comparing your audiences. How do your followers compare to your competitors’? What sets your target customer apart from the general public?
By pinpointing what makes them unique you can deliver a message that stands out and speaks more directly to the right people.
Harness the power of influence
Build credibility and trust by collaborating with high-impact micro-influencers.
Look beyond follower numbers, and find the up-and-coming influencers who hold the ability to reach the right people.
More targeted, more authentic, more powerful. Find the right influencers to make your next campaign a success.
“Brandwatch Audiences helped me to quickly identify and understand my brand’s target audience within minutes. It’s a powerful source of real-time insight.”
Linda Hoeberigs, Data Scientist, Unilever People Data Centre
Join the thousands of companies using Brandwatch Audiences
Leader in G2Crowd Social Media Monitoring
Official Twitter Partner