What does “go live” mean?

“Go live” simply means starting a live video broadcast on social media. Instead of uploading a pre-recorded video, you hit “Go Live” to stream video and audio in real time. It’s like turning on your own mini-TV show for your followers—right at that moment.

Why should I go live instead of posting regular videos?

Going live gives you a chance to:

  • Connect in real time – viewers can ask questions and chat, and you can respond instantly.
  • Build trust – live streams feel more authentic and spontaneous.
  • Boost visibility – many platforms reward live videos by featuring them more prominently.

Where can I go live?

Most major platforms let you go live:

  • Facebook Live, Instagram Live, TikTok Live, YouTube Live, Twitter (X) Live.
    Each platform has a slightly different setup, but the core idea is the same: hit the live button, give your stream a title, and you’re broadcasting!

What can I use live streams for?

Live streaming is great for all sorts of things:

  1. Q&A sessions – chat with your audience and answer questions on the spot.
  2. Product demos or launches – unbox, review, or demonstrate new items live.
  3. Behind-the-scenes looks – take your audience backstage at an event or show them your workflow.
  4. Events and announcements – host webinars, workshops, or public updates in real time.

How do I get more viewers to join my live session?

Try these tips to boost live attendance:

  • Promote ahead – let people know when you’ll go live by posting announcements in advance.
  • Pick the right time – go live when your audience is most active. Platform analytics can help.
  • Engage from the start – welcome latecomers, ask icebreaker questions, and respond to comments by name.
  • Stream long enough – aim for at least 10–15 minutes to give people time to join.

Any downsides or things to watch out for?

Live streaming can feel daunting, but here’s how to stay on track:

  • Technical issues – poor Wi-Fi or low light can interrupt your stream. Test ahead, and use good lighting and strong signal.
  • Off-the-cuff mistakes – live means unedited. Embrace it—your audience is usually forgiving if you keep it real.
  • Moderation needed – live chat can get chaotic. Use filters, have a moderator, or set clear chat rules if needed.

Tips for going live

  • Plan a loose outline but leave room for real conversation—it keeps things fresh and engaging.
  • Use good gear—even your smartphone with proper lighting and mic setup can work wonders.
  • Save and share—after you’re done, save the stream so people who missed it can watch later.

By going live, you’re offering your audience a moment to experience something together—unscripted, interactive, and authentic. Whether you’re answering questions, demoing something new, or just chatting, “going live” is one of the best ways to bring people into your world—and keep them coming back.