What are Suggested pages?

Suggested pages are page recommendations that pop up in your social media feed—like Facebook’s “Suggested for you”—based on how you interact with content. They’re not your friends’ posts but suggestions to follow or like pages you might find interesting. The goal? To connect you with new content, creators, or brands tailored to your tastes.

Why do I see Suggested pages?

Social platforms use your likes, follows, comments, shares, even pages your friends like. Their algorithm figures, “If you like X, you’ll probably like Y.” It shows you these suggested pages in your feed as a way to keep you engaged and explore fresh content.

Are Suggested pages paid ads?

Sometimes, yes—and sometimes no.

  • Organic suggestions: based purely on your activity, from the platform’s recommendation engine.
  • Paid suggestions: pages or posts promoted by businesses that pay to reach users whose interests match their targeting criteria. They typically say “Sponsored” or “Suggested.”

So while every suggested page feels personalized, it might be promoted content.

How can Suggested pages benefit me?

  • You get introduced to new groups, creators, or causes you might love.
  • You spend more time on the platform discovering new content.
  • For marketers, it’s a helpful way to expand reach among engaged audiences.

Can I control or hide Suggested pages?

Yes! You don’t have to be stuck with them.

  • Many platforms let you click options like “Hide”, “Not interested”, or “Why am I seeing this?”
  • You can adjust ad preferences or feed settings to see fewer suggestions
  • Or simply choose to follow or ignore them—you control the experience.

Tips for using Suggested pages smarter

  • Explore with curiosity: Give a new suggestion a look—it might surprise you.
  • Clean up often: Hide suggestions you don’t like to refine what you see next.
  • For brands: If you’re running ads, target wisely—focus on quality content that hooks your audience.

Quick Takeaways

  • Suggested pages = algorithm-based or paid recommendations in your feed.
  • Why they matter: they help you explore, connect, and stay engaged.
  • Your choice: hide, follow, or ignore—your feed, your rules.

Suggested pages aren’t just ads—they’re a bridge to new content that could enrich your feed. Use them thoughtfully, and they’ll help you discover what really resonates.