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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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Consumers Brand^1500 Competitors^1300 Products^1100 Industry^1600 Topic^1400 Influencers^1200 Campaigns^1000 Content^1500 Reputation^1200

Understand yourUnderstand your
Consumers

Understand your
cconsumers

Find meaning in the billions of conversations happening online. Harness reliable insights for your business with Brandwatch, the #1 digital consumer intelligence platform.

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Key benefits / Why you need Brandwatch

A complementary suite
of specialized, best in class tools

Conduct deep research

Anticipate consumer demand by bringing structure and meaning to billions of voices

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Monitor your brand

Survive and thrive in a fast-moving digital landscape by keeping your finger on the pulse of consumer opinion

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Create winning content

Grow your brand with a data-driven content strategy all managed in one collaborative social content calendar

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Engage with consumers

Deliver exceptional customer experience by engaging with the right people in the right place at the right time

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Collaborate on data-driven content

Manage channels, teams, workflows, approvals, and campaigns and ensure brand alignment and stellar quality in one collaborative content calendar.

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Shield your brand from threats

Monitor emerging threats across over 100m sources and set up smart, real-time alerts to respond with speed and confidence before problems develop.

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Manage all channels with ease

Take the stress out of community management and customer support. Engage customers and prospects with one social inbox for all your networks.

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“My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”

Jaya Deshpande, Principal Social Analyst, BBC

The #1 trusted enterprise solution

Brandwatch solutions are consistently recognized as leaders by industry analysts and the customers who rely on them to better understand and engage with their consumers.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.