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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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On demand webinar

Social Benchmarking: How Benchmarking Can Inform Your Social Strategy

How does your brand’s social presence stack up against your competition? 

Surface-level metrics can be valuable but don’t tell the full story and oftentimes you might be in the dark. 

By conducting a competitive benchmark analysis, you can better understand your own strengths and how to stand apart from the crowd.

Note: This webinar originally appeared on Falcon.io.

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Featuring

Lux Narayan

CEO & Co-founder

Casper Vahlgren

Strategist

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What you will learn in this webinar:

  • Which benchmarks and metrics to follow.
  • How to compare against your competitors.
  • How to be effective with your content.

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.