Explore our latest product innovations, designed to help you work smarter and take action faster.
Explore the key stages of a successful influencer marketing strategy — from discovering the right influencers to measuring ROI effectively. Learn best practices for identifying authentic and relevant brand partners, streamlining campaign execution, and better understanding campaign impact. Whether you’re scaling your program or refining your approach, this session will equip you with actionable strategies to drive real results.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.