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Exceeding Expectations: The Evolving Characteristics of a Consumer Intelligence Changemaker

Change is hard. It’s hard for individuals, and it’s even harder for organizations. But change is also critical to success in our fast-moving world.

In this session, we reflect on what makes a great change maker and share our findings based on interviews with senior insights leaders from a wide variety of industries, verticals, and functions.

This is a recording of Brandwatch’s masterclass at MRMW Europe 2022.

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Featuring

Aska Sakuta

Research Consultant

Taylor Dickson

Senior Research Consultant

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What you will learn in this webinar:

The valuable researcher qualities that can influence change in the boardroom
All about the developing research environment, and why these qualities are becoming increasingly important over time
How you can leverage these characteristics to guide your research, data, and hiring strategies

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Fantastic webinar #ExpertSpotlight via @Brandwatch on how best to approach social research. #NowYouKnow ❤ pic.twitter.com/vr6NvMhtsJ
— Lisa Grimes (@DigitalIntelPro) July 28, 2016

We’re watching a great webinar on Social Consumer Insights at the moment with @Brandwatch & @forrester #Brandwatchtips #SocialMediaMarketing
— Twooly (@TwoolyTeam) September 20, 2016