[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
On demand webinar

Making marketing innovation a reality

With today’s fast-moving technology and constant changes in consumer behavior, marketers have more pressure than ever to be seen as innovative. In fact, CMOs spend nearly 1 in 6 marketing dollars on innovation despite marketers admitting they don’t have the capabilities to support these initiatives. So how can you close that gap?

Join our next webinar where we’ll outline the steps to defining an innovation strategy and identifying new, tangible opportunities for your team.  It’s time to take your innovation initiatives to the next level.

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Leigh Fatzinger


Michelle Vangel

Global VP, Strategy & Insights

Ryan Harrison

Research Manager, NA & LATAM

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What you will learn in this webinar:

  • How to define innovation within your organization
  • How technology can be used to advance innovation
  • The key skills and roles marketing teams should invest in to foster innovation

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.