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On demand webinar

Making marketing innovation a reality

With today’s fast-moving technology and constant changes in consumer behavior, marketers have more pressure than ever to be seen as innovative. In fact, CMOs spend nearly 1 in 6 marketing dollars on innovation despite marketers admitting they don’t have the capabilities to support these initiatives. So how can you close that gap?

Join our next webinar where we’ll outline the steps to defining an innovation strategy and identifying new, tangible opportunities for your team.  It’s time to take your innovation initiatives to the next level.

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Featuring

Leigh Fatzinger

CEO

Michelle Vangel

Global VP, Strategy & Insights

Ryan Harrison

Research Manager, EMEA & APAC

Watch this webinar now

What you will learn in this webinar:

  • How to define innovation within your organization
  • How technology can be used to advance innovation
  • The key skills and roles marketing teams should invest in to foster innovation

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