[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
On demand webinar

Uncover the competitive edge hidden in untapped data sources

As social platforms tighten the reins on accessible data, how can brands leverage other data sources their competitors might not be utilizing?

Learn the differences in consumer behaviors by social platform and how to use those insights to stay ahead of your competitors.

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Devon Zdatny


Gemma Joyce

Head of Content

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What you will learn in this webinar:

  • The keys benefits of analyzing different data sources
  • Practical recommendations for how to use different sources across the customer journey
  • Real examples of unique consumer insights we’ve found from different data sources

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.